Marvin Bower
More books by Marvin Bower…
“The most frequent cause of failures in business is not people who answered the right questions incorrectly, but people who answered the wrong questions correctly. I have seen many companies “incrementalize” themselves into a corner, through a
series of small—what appeared optimal—decisions, often based on erroneous assumptions.”
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series of small—what appeared optimal—decisions, often based on erroneous assumptions.”
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