Ben Legg

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November 2016


Ben Legg is a global chief executive, engineer, marketing leader, entrepreneur, keynote speaker and author.

A former British Army captain with over a decade of leading military engineering organizations, Ben Legg led the military engineering organization that relieved the Siege of Sarajevo in 1995 and was also stationed in Germany, Canada, Cyprus, Northern Ireland, Poland and Bosnia. After leaving military service, he applied his lessons learned in military engineering organization to leading businesses and growing brands. He has amassed over 20 years of business leadership expertise in building, leading and innovating with companies such as McKinsey & Company, Coca-Cola and Google. Currently, Ben is the CEO of AdParlor, the world’s lead
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Ben Legg After being told by multiple CEO friends "Ben, I plan to fire my CMO - please help me find a better one" I wrote this book.

The book helps CEOs to…more
After being told by multiple CEO friends "Ben, I plan to fire my CMO - please help me find a better one" I wrote this book.

The book helps CEOs to understand what marketing should be doing to survive and thrive into the future. In an age in which every consumer has a smartphone in their hands at all times, and the amount of data available to target and optimize your marketing is overwhelming, marketing has to change dramatically. And when all new inventory sources have auction based pricing for every ad that you serve, if you don't understand customer lifetime value, your company will be priced out of the market and die. Simple as that.

This book will also be helpful to marketers of all levels, who want to take a step back and reflect on what marketing should actually be doing.
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Average rating: 3.91 · 11 ratings · 4 reviews · 2 distinct works
Marketing for CEOs: Death o...

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Creative Agencies are Failing to Deliver People-Based Marketing











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The traditional agency model has encouraged the separation of Creative and Media - different processes, different cultures, different P&Ls. And over the years, they’ve never really shown much love for each other. Creative has often looked at Media as the boring afterthought of advertising, and Media has usually seen Creative a...

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Published on September 18, 2017 12:22 • 3 views

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Creative Agencies are Failing to Deliver People-Based Marketing










The traditional agency model has encouraged the separation of Creative and Media -... Read more of this blog post »
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