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Dushka Zapata

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Dushka Zapata

Goodreads Author


Born
Mexico City, Mexico
Website

Twitter

Genre

Member Since
June 2020


After working for more than 20 years in the communications industry, Dushka noticed a theme.

People find it very difficult to articulate who they are and what they do.

This holds true for both companies and for individuals.

For companies, this is an impediment to the development of an identity, a reputation, a brand.

It makes it hard for customers to see how companies are different from their competitors.

For individuals, in a new world order of personal brands, it makes it hard to develop one that feels real.

This is the focus of Dushka's work: she helps companies and people put into simple terms who they are, what they do, and where to go next.

Her work comes to life through message development, presentation training, media training and personal
...more

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More books by Dushka Zapata…
Quotes by Dushka Zapata  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“The busier you are working on you, your life and your happiness, the less time you will have to dwell on another's success other than to celebrate it.”
Dushka Zapata, How to be ferociously happy and other essays

“If you can create what you fear, you can create what you want.”
Dushka Zapata, How to be ferociously happy and other essays

“if you do one thing at a time, you can take a break from everything else.”
Dushka Zapata, How to be ferociously happy and other essays




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