Claire Akin's Blog, page 11

Indigo Marketing Agency Introduces an Exclusive “Indigo Advisor Club” for Financial Advisors to Grow Leads and Referrals

Innovative and value-driven, the Indigo Advisor Club offers a suite of cutting-edge marketing tools, aimed to empower financial advisors to achieve greater online visibility and client engagement.

Indigo Marketing Agency, a front-runner in offering specialized marketing services to financial advisors, is thrilled to announce the launch of the Indigo Advisor Club membership. The membership, thoughtfully tailored to meet the demands of today’s digital era, helps advisors, especially those starting out or managing revenue under $250K, receive consistent and effective marketing support.

Founded by Claire Akin, a former Registered Investment Advisor, in 2015 and under the visionary leadership of Hugo Fernandez, Indigo Marketing Agency has always been at the forefront of crafting solutions that resonate with the evolving needs of financial advisors. The Indigo Advisor Club is the agency’s newest testament to its commitment toward enhancing advisors’ digital footprints, nurturing client relationships, and optimizing visibility.

Advisors who join the club have instant access to valuable marketing benefits and tools, including:

Attract & Nurture A+ Clients: Monthly Blog ContentLead Conversion: E-Guides & Email SequencesExpand Reach and Boost Social Presence: Monthly Social Media ContentMarketing Confidence: Templates, Guides, and TutorialsEducation: Exclusive Access to Courses on Strategy and SalesExpert Guidance: Monthly Coaching Calls 

In addition, members benefit from a multitude of exclusive monthly perks, such as industry leader interviews, cutting-edge tips, and access to an enriched network of advisor members. 

Elizabeth Reider, Indigo’s Director of Marketing, shares her thoughts: “At Indigo, we’re excited to unveil the Indigo Advisor Club, a hub designed to equip financial advisors with the modern arsenal needed to stand out, succeed, and build lasting, impactful client relationships.”

To dive deeper into the benefits and features of the Indigo Advisor Club, Indigo Marketing Agency invites financial advisors to an exclusive webinar. This webinar provides a comprehensive overview and demo of how the club offers innovative marketing strategies, cultivates client relationships, and increases digital presence.

Webinar registration found here.

Financial advisors who aspire to boost their education, enhance their community, and elevate their marketing game without breaking their budget are invited to explore the unmatched benefits of the Indigo Advisor Club. 

About Indigo Marketing Agency
Renowned for its precision-targeted marketing solutions, Indigo Marketing Agency has solidified its status as the trusted partner for financial advisors. The agency’s broad spectrum of services encompasses website management, bespoke email campaigns, dynamic social media strategies, and more. Delve deeper at indigomarketingagency.com.

The post Indigo Marketing Agency Introduces an Exclusive “Indigo Advisor Club” for Financial Advisors to Grow Leads and Referrals appeared first on Indigo Marketing Agency.

The Benefits of Digital Marketing for Financial Advisors

Businesses and individuals keen on business and personal financial growth will constantly require the services of a financial advisor. With the current technological advancements and access to the internet, you will need to tap into the extensive online market for clients as a financial advisor. One of the best ways to expand your outreach is through digital marketing strategies. Since the digital market may be a new space for you, it is advisable to seek the help of digital marketing agencies. Apart from expanding your market reach, here are some reasons you need financial advisor digital marketing.

Why Financial Advisors Need Digital MarketingReach the Target Audience

The technological age has shifted how business is conducted for both small and large corporations. As a financial advisor, you must use digital marketing since most prospective clients are available on the internet and social platforms. The platforms also enable you to interact with your audience and gain insight into the services they seek.

The relationships you build with clients and your target audience also enables you to make consumer-oriented decisions for customer satisfaction. The information received also helps enhance the customer’s experience, gain trust and loyalty, and create a lasting relationship.

Conversion of Web Users to Clients

Digital marketing makes use of several digital platforms to reach out to clients. One of these platforms is the company’s website. Since many users access information from the web, you need a proper strategy to convert those visiting your page into leads, prospective sales, and subscribers. Digital marketing also enables you to use the call to action to convert traffic to actual clients.

Enhance Brand Awareness

One of the most significant gains for financial advisors in digital marketing is enhancing brand awareness. Digital marketing lets consumers know about your company, the services and products you deal with, and also get business contact information for future reference. Making the brand more interesting is a sure way to convince customers to purchase from your business.

You should also consider offering exemplary services, which will be evident in customer feedback. Positive reviews, feedback, and referrals indicate that your business guarantees customer satisfaction. The benefit of high levels of customer satisfaction is that they are more likely to share their experience with others, boosting your company’s reputation.

Cost Effectiveness

Marketing and advertising are costly for any business seeking to expand the market for its services. Digital marketing offers a cost-effective option that reduces the budget constraints associated with other marketing options. Financial advisors can use online campaigns such as pay-per-click advertising and social media marketing without straining their resources. Digital marketing also allows you to monitor real-time analytics and change your strategies based on feedback from performance metrics.

Social Media Engagement

Digital marketing strategies leverage social media platforms to share content, build a community, and engage with customers. Financial advisors can use social media’s interactive nature to increase brand loyalty. Business-oriented platforms can also help financial advisors gain insights into customer preferences, conversions, website traffic, and other metrics.

Reach Out to the Digital Marketing Experts

While taking advantage of digital marketing strategies is possible, getting experts in the field on your team is critical. Indigo Marketing Agency offers tailor-made solutions for financial advisors interested in successful digital marketing. Contact us today, and we will get you started on a successful digital marketing journey.

The post The Benefits of Digital Marketing for Financial Advisors appeared first on Indigo Marketing Agency.

Navigating the Future: Client-Acquisition Strategies for Financial Advisors in 2024

In the ever-changing world of financial advisor marketing, success boils down to embracing strategies that convert prospects, minus the old-school pushy sales pitches. Today, let’s dive deep into what makes our Total Marketing Package tick—consider it our secret sauce for catapulting financial advisors into unprecedented growth. 

We’re all about positioning you as the expert, not just another salesperson. As the financial advisory game evolves, so should your strategies. That’s where our Total Marketing Package comes in, a comprehensive package crafted to not only help you adapt but thrive in the ever-shifting landscape of 2024. So, let’s chat about how value-packed strategy will revolutionize your firm and the way you serve clients!

Email Marketing: The Conversion Catalyst

In the realm of lead conversion, email marketing and welcome series emails stand as catalysts. These components of our Total Marketing Package are designed to nurture leads and guide them through the conversion funnel. A recent webinar of ours (linked below) provides valuable insights, including screenshots showcasing effective email campaigns and blogs. These examples demonstrate the power of tailored messaging in driving conversions, underlining the significance of a well-crafted email marketing strategy. 

Watch this free webinar to see how real advisors are using lead funnels to generate business: 

Watch Now: How to Create Your 2024 Marketing Plan & Grow Your AUM by 25%

These time-tested client-acquisition strategies are becoming a necessity for any advisor that wants to take their business to the next level.

*The Total Marketing Package includes a personalized 12-month content calendar so you know exactly what to expect from your marketing each year!

Social Media Mastery for Client Acquisition

In today’s digital age, social media is like the go-to hangout spot for snagging new clients. So, here’s the deal: our social media services are like your trusted entourage, elevating the online scene for financial advisors and making client acquisition a breeze. 

Take it from Kevin Brown over at Gateway Financial Advisors, who’s loving the impact: “Every time we send out an email, we get a few new leads. One business owner sent me an email to set up an appointment to review his 401(k) and another acquaintance requested a phone call after seeing my posts on Facebook. This afternoon, I received an email from a lawyer looking to set up a retirement plan for their law firm. I don’t know if it’s a coincidence or not, but last month I had the best month in my career, so I am looking forward to the future.”

These success stories shout loud and clear—social media is the real deal for scoring new clients! Our social media services are not just boosting your online game; they’re throwing open the doors to a bigger, buzzing audience. Let’s get you in the spotlight! ✨

SEO Secrets: Converting Clicks Into Clients

Unveil the secret weapons of our SEO Package, a transformative force in converting website clicks into valuable clients:

A hand-crafted Google Business Profile page that’s optimized to appear higher in search rankings. We’ll also add your logo and photos to personalize your page.

Full integration between Google Search Console, Google Maps, and your website.

We’ll do the hard work for you by recording your sitemap and submitting it to Google on your behalf.

In-depth competitive research to find the most effective keywords to target.

Optimized website title tags, meta descriptions, and website home copy to incorporate selected keywords.

Schema markup optimization to target local searches and make you the go-to advisor in your area.

Angela Dorsey of Dorsey Wealth Management, a satisfied client, shares: 

I have been with Indigo marketing for 4 years now and they have been excellent! As a small RIA, I look at them as my outsourced Digital Marketing department.

I love how my newsletters are customized to my niche and are in my voice. The newsletter content development is a collaborative process. My clients love my newsletters and I have gotten clients from it.

Indigo has also helped me launch LinkedIn campaigns and Facebook ads.

I love how the whole team is very responsive and truly engaged in helping me grow.

Just recently they helped me with my SEO efforts. After waiting a few weeks for the SEO to kick in, I am now very happy with the results!

I highly recommend Indigo marketing especially for smaller RIAs who have a niche they would like to target. I like knowing they are on my team!

Our proven tactics encompass a spectrum of strategies, including optimized Google Business Profiles, comprehensive integration, and personalized SEO approaches. These measures position financial advisors to dominate Google searches and attract high-quality traffic to their websites. For actionable tips and an in-depth guide, explore “10 Tricks to Rank Higher in Google Searches.”

Optimizing Website Conversions With Our Audit

Are you a financial advisor seeking practical advice? Let’s evaluate your website performance. A well-optimized website is not just a digital presence; it’s a tool that builds trust and converts visitors into clients. Our free Website Audit offers valuable insights to enhance your website performance and plays a pivotal role in optimizing trust and conversion rates. As Angela Dorsey shared in her testimonial above, our holistic approach contributed to the success of her SEO efforts. 

Our free website audit shows you how to fix website issues that are hurting your business, and finally get the website you always wanted—without spending a fortune. It’s perfect for financial advisors who want to learn how to:  

Improve the usability of your website.

Increase conversion rates. 

Identify content gaps.

Grow your business.

Financial advisors, it’s time to refine your online presence and create a digital space that resonates with your target audience. 

View the incredible transformation of three of our clients’ websites by comparing the before-and-after photos below:

Streamlining Client Interaction: The Power of Calendar Integration

Efficiency in client interaction is paramount. Calendar integration, coupled with our “Get Started Now” landing page and online scheduler, streamlines the conversion process. In this section, we illuminate how this seamless approach facilitates quick conversions and enhances the overall client experience. By removing barriers and simplifying the process for prospects to engage, financial advisors can create a positive and efficient client journey.

Unlock Growth With the Total Marketing Package

That’s a wrap on our comprehensive exploration of proven client-acquisition strategies! We encourage you to implement our Total Marketing Package for your marketing strategy. 

Ongoing monthly benefits of the Total Marketing Package:

1 custom blog post each month

Distribution of your monthly article via email, social media, and GBP

Enhanced custom social media posts

Monthly marketing metrics to track your progress and monitor campaigns

Dedicated account manager to keep your strategy on track

Our holistic approach ensures a future of sustained success:

Optimize your social media presence. 

Dominate Google searches. 

Enhance client interaction.

Refine your website performance.

Embrace the power of client-acquisition strategies, and navigate the future with confidence. In the complex and ever-changing world of financial advisory marketing, adaptability and a proactive approach are the keys to unlocking growth and achieving enduring success.

Ready to get started? Schedule a free strategy session with one of our marketing experts today!

The post Navigating the Future: Client-Acquisition Strategies for Financial Advisors in 2024 appeared first on Indigo Marketing Agency.

Financial Advisor Coaching: Advice for the Advisors

As a financial advisor, you provide valuable guidance to each of your clients. But who provides you with advice on building your business? Financial advisor coaches can work with you on following the best practices to grow your brand and connect with more clients. 

Let’s discuss financial advisor coaching so you can decide whether a coach is right for you.

What Is Financial Advisor Coaching? 

A professional coach can help you with business development, offering guidance on such areas as:

MarketingLead generationProductivity and hiringPractice management

Financial advisors face strong competition, and financial advisor coaching can give you an advantage. 

While some financial advisor coaches may have an area of specialty, others can assist you in whatever area you want to improve. 

Do I Need Financial Advisor Coaching? 

According to the Bureau of Labor Statistics, 330,000 financial advisors are currently working in the United States. Financial advisor coaching can allow you to rise above the competition by helping you understand current trends and find ways to optimize your practice.

Coaching can make a lot of sense for financial advisors who:

Are just starting outHave hit a plateau in their business growthWant to get serious about expanding their services

If any of the above concerns resonate with you, it may be time to invest in yourself by hiring a financial advisor coach. 

Financial Advisor Coaching: Pros and Cons

What are the advantages and disadvantages of financial advisor coaching? The following are a few excellent reasons to consider working with a coach:

Access to specialized experience in a critical business area (e.g., marketing, HR)Increased productivity and accountability for your teamClarity regarding your business goals and your target marketObjective feedback regarding the success and history of your business

There are also potential drawbacks to hiring a financial advisor coach:

Some coaches offer group sessions rather than personalized guidance.Some coaches lack sufficient experience to guide others.Not all coaches have an area of specialty.It’s not always easy to gauge the results of coaching.

You can avoid some of these negatives by screening your coach carefully and ensuring you focus on a measurable goal. Setting a goal helps you judge the effectiveness of financial advisor coaching.

Types of Financial Advisor Coaching

Not all professional coaches are created equal. If you’re considering financial advisor coaching, think about which type of coach would help most. 

Practice Management

Practice management coaching includes guidance on the planning and strategy of your advisory practice. This level of coaching focuses on big-picture issues, such as optimizing your business model and improving overall performance. Some coaches can help you integrate technology into your workflows for maximum efficiency.

Marketing

Marketing coaches can help you develop a customer pipeline and reach your target audience. A marketing coach can assist you with critical marketing strategies, such as email marketing, social media marketing, and website optimization. 

Product Coaching

A product coach can connect you with the right products, services, and carriers so you can make well-informed recommendations to your clients. This is particularly important for financial advisors who recommend annuities or other financial products alongside their advisory services.

Sales Coaching

Sales coaching is designed to help you increase the total revenue of your advisory business. Financial advisors can expect an impressive payoff after working with a coach to hone their business strategy. According to one coaching survey, 87% of respondents affirmed that business coaching offered a high ROI.

Take Your Business to the Next Level

No matter how long you’ve been in business, financial advisor coaching can help you reach the next level. And if you’re looking for innovative ways to establish your brand, Indigo Marketing Agency is here to help. 

Our Total Marketing Package is a comprehensive done-for-you marketing strategy that takes all your marketing needs off your plate. Or check out our Indigo Advisor Club to receive a monthly plug-and-play kit to help you generate more referrals and leads.

Looking for a marketing coach? Reach out to one of our experts by scheduling a free strategy call today!

The post Financial Advisor Coaching: Advice for the Advisors appeared first on Indigo Marketing Agency.

Master Opt-in Pages to Increase Your Subscribers: Tips, Tricks & Best Practices

Are you a financial advisor looking to expand your subscriber numbers and cultivate valuable leads with your email marketing? 

If you answered yes (and why wouldn’t you?), the strategic use of opt-in pages is essential! A well-crafted opt-in page not only enhances conversion rates but also fosters trust with your target audience.

Continue reading for expert advice tailored to the specific needs of financial advisors just like you. We’ll guide you to create opt-in pages that drive subscriber growth.

Opt-in Page Foundation

An opt-in page, often referred to as a squeeze page or landing page, is a stand-alone web page designed to collect email addresses from potential subscribers in exchange for something valuable (e.g., access to premium financial insights, a free consultation, or a subscription to a financial newsletter). 

To craft an effective opt-in page for financial services, focus on the following elements:

HeadlineCopyCall to action (CTA)Form fieldsVisual elementsTop Strategies for High-Converting Opt-in Pages

It’s vital to make a great first impression. A compelling headline is necessary to capture your visitors’ highly sought-after attention. It should clearly communicate the value proposition, such as “Unlock Exclusive Financial Insights: Join Our Mailing List Today!” The copy should be persuasive, succinct, and emphasize the benefits of subscribing. Utilize bullet points or numbered lists to make information easily digestible. For instance, highlight that subscribers gain access to in-depth financial analysis, expert interviews, and the latest market trends.

Visual elements, including high-quality images, illustrations, or videos, play a significant role in complementing the message. Showcase previews of premium financial content or incorporate relevant infographics to enhance the appeal of the opt-in page.

The call to action should be prominently displayed with action-oriented language such as “Sign Up Now” or “Get Instant Access.” To secure higher conversion rates, limit the number of form fields to the essential information needed (name and email address).

Opt-in Page Design Best Practices 

Optimizing opt-in pages through proper design techniques is a non-negotiable. Adhering to these best practices ensures a user-friendly and visually appealing experience:

Mobile ResponsivenessVerify accessibility and functionality on all devices, especially mobile phones and tablets.Utilize responsive design techniques (e.g., flexible grids, media queries).Test across various devices and screen sizes to ensure a consistent user experience. (Tip: Leverage tools like Google’s Mobile-Friendly Test.)User Experience (UX) OptimizationPrioritize clear navigation, readable fonts, and consistent branding.Effectively use whitespace to avoid clutter for a clean, organized layout.Choose colors aligned with the desired emotional response and the financial brand identity.A/B Testing and Data-Driven DecisionsExperiment with various elements such as headlines, visuals, and CTAs to identify optimal combinations.Use tools like Google Analytics or Optimizely to track user behavior and gather data.Continuously optimize based on data-driven insights to achieve better performance.Compliance With Privacy Laws and RegulationsEnsure compliance with privacy regulations like GDPR, CCPA, and CAN-SPAM Act.Include a clear and transparent privacy policy explaining the use of collected data.Implement double opt-in methods for verifiable consent.Segmentation and Personalization for Financial AdvisorsIdentify and categorize the target audience based on demographics, industries, or job roles.Utilize tools like CRM systems or email marketing platforms for effective management and analysis of audience segments.Personalize content for different target groups.Audience Segmentation and Personalization for Financial Advisors

Segmenting the audience based on demographics, industries, or job roles is crucial. Tools like CRM systems assist in managing and analyzing audience segments. Personalizing content for different target groups enhances the user journey and promotes subscriber growth.

Opt-in Page Promotion Strategies for Financial Advisors

To attract more visitors to opt-in pages, implement promotion strategies such as organic search engine optimization (SEO), paid advertising (PPC), social media marketing, and content marketing.

Organic Search Engine Optimization (SEO) for Financial AdvisorsUse keyword research tools to identify relevant search terms.Optimize content and metadata for a better user experience.Perform link-building activities such as guest blogging and link outreach to build quality backlinks to opt-in pages.Paid Advertising (PPC) for Financial AdvisorsCreate targeted ads on Google and Facebook.Optimize landing pages through A/B testing for relevance and maximum campaign performance.Social Media Marketing for Financial AdvisorsPromote opt-in pages on relevant social channels.Engage with followers and financial influencers to build awareness.Track user behavior and engagement metrics on social media to measure campaign success.Content Marketing for Financial AdvisorsPublish financial blog posts, e-books, white papers, webinars, and other content related to the opt-in page topic.Search-engine optimize all content with relevant keywords and links back to opt-in pages.Encourage readers to opt in by pointing out the benefits of subscribing.Track the performance of content marketing campaigns with analytics tools and adjust accordingly.Measure Success for Your Opt-in Pages

How will you know how effective your opt-in page is? Monitor key performance indicators (KPIs) like conversion rates, bounce rates, cost per lead, and average time on page. Analyze user data and feedback for potential improvements; then implement necessary changes to maximize conversions.

Maximize the Potential of Your Opt-in Pages

There’s no way around it: Mastering opt-in pages is a must for financial advisors looking to grow their subscriber lists and nurture valuable leads. Implementing the above tips, tricks, and best practices, financial advisors can create high-converting opt-in pages that effectively engage their target audience, leading to more of the A+ clients you love working with. 

Need help from experts who know the industry? The Indigo team is here to help! Reach out to schedule a no-obligation call with one of our marketing gurus today!

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What We Do & Why We Do It

Here at Indigo Marketing Agency, we’re on a mission to help financial advisors grow their business with custom marketing. We are passionate about helping advisors spend more time doing what they do best—providing excellent customer service to their clients without being weighed down by DIY marketing or strategies that just don’t work.

Watch the quick video below where we describe our three-part process:

Build a solid marketing foundation.Convert leads to clients.Get attention! Let’s Get Started!

Are you ready to partner with experts who are just as passionate about your marketing as you are?

Reach out to our team for a free strategy consultation. We’ll learn more about your firm and how we can create a custom strategy for you that WORKS.

We can’t wait to hear from you!

The post What We Do & Why We Do It appeared first on Indigo Marketing Agency.

Custom Websites For Financial Advisors That Convert Leads Into Clients

In today’s digital age—with roughly 330,000 financial advisors in the United States alone—financial advisor websites are not just nice to have; they are a necessity, acting as one of the key differentiators between ultra-successful consultants and those who struggle to achieve their growth goals. With that said, understanding how to maintain a robust online presence can be the game-changer you need to attract and retain new clients. 

The Power Of A New Website

According to Statista, only about one in three Americans make use of the services of a financial advisor, so you’ve already got your work cut out for you if you intend to expand your client list and grow as a business. An outdated website, therefore, is nothing but a significant roadblock on your path to growth, and one that leaves a bad first impression on potential clients.

A new website, on the other hand, can revamp your online identity in its entirety. The best financial advisor websites exude confidence and demonstrate to prospective clients that you are exactly the professional they are looking for. From top to bottom, your website should echo your brand values and provide a seamless user experience. 

The Digital Handshake: Connecting With Clients Online

Financial advisor websites are the equivalent of a digital handshake, and considering that your site is the first thing potential clients interact with, it better be an impressively firm one. 

In particular, you want a website that’s equally warm and friendly as it is clean, crisp, and professional. It should welcome visitors with clear messaging and engaging visuals, including testimonials, case studies, and client success stories, which can all work to add a layer of authenticity to your site.

Lead Generation: Turning Visitors Into Clients

A well-crafted website can mean the difference between a bounce and a conversion. Great websites are lead-generation machines that encourage customers to seek out more information, fill out a contact form, and book an appointment with the appropriate team. 

As you (re)build your site, ensure the process of finding your contact information isn’t a game of hide-and-seek. If a prospective customer wants to take their next steps, make it as easy as possible for them to do so. The last thing you want is to lose out on a new business venture simply because your email address and phone number were hard to find. 

Why Choose Indigo Marketing Agency?

Indigo Marketing Agency has had the pleasure of working with some of the best independent financial advisors in the nation. Our clients are already experts in their field, but they need a website that showcases their knowledge and financial prowess. 

While our clients enjoy a similar outcome—a new, optimized, high-performance website—we never use a one-size-fits-all approach to website building; instead, we take the time to get to know your business, target audience, and objectives. Then we work with you to create a website that captures your brand voice and values in an authentic, impactful way. At Indigo, it’s all about you and your clients. 

Our Website Services

Indigo Marketing Agency is not your average marketing firm, as we specialize in building financial advisor websites. Whether you need us to overhaul your existing site or build you a new one from the ground up, we’ve got you covered. 

With our website-building services, you’ll receive the following:

A new mobile-optimized websiteUp to seven pages of fully custom website copyTop-tier conversion toolsCustom “Welcome Series” email campaign

Here’s a full list of website services we provide.

Before-And-After Website Examples

View the incredible transformation of three of our clients’ websites by comparing the before-and-after photos below:

Indigo: Crafting Financial Advisor Websites That Accelerate Growth 

All financial advisor websites are not created equal, so if you want your website to stand out and make an impact on the growth of your business, you need an optimized site from Indigo Marketing Agency.

When it comes to building financial advisor websites, Indigo is the team for the job. From compelling layouts to frictionless interfaces, we build customer experiences that your audience will love. Don’t just take our word for it, though; hear it straight from our dozens of satisfied clients, and then schedule your free strategy session with our marketing experts today.

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Boost Your Business With Google Business Profile: Top SEO Tips

In today’s digital age, establishing a strong online presence for your business is paramount to success. One of the most effective ways to achieve this is by creating a Google Business Profile (GBP) page. This article delves into the significance of having a GBP page and guides you through the process of setting one up for your business.

The Power of Google Business Profile
What Is Google Business Profile?

Google Business Profile, often abbreviated as GBP, is a free online tool provided by Google to help businesses manage their online presence. It allows you to create and verify your business listing on Google, ensuring your information is accurate and up to date.

 

Why Is a Google Business Profile Important?

Having a GBP page offers numerous advantages:

Increased Visibility: Your business will appear in local searches, Google Maps, and even Google’s Knowledge Panel, making it more accessible to potential customers.Credibility: A verified GBP page adds credibility to your business, as it shows that you are a legitimate and trustworthy establishment.Customer Engagement: GBP allows you to interact with customers through reviews, messages, and posts, fostering a sense of community around your brand.Insights and Analytics: You gain access to valuable insights about how users find and interact with your business online.Boost in SEO: A well-optimized GBP page can significantly improve your website’s search engine ranking.
Setting Up Your Google Business Profile

Now that we understand the importance of a GBP page, let’s go through the steps to create one.

Sign in to Google: If you don’t already have a Google account for your business, create one; then log in to Google Business Profile.Add Your Business: Click on “Add a location” and enter your business name, address, phone number, website, and category. Ensure the information is accurate.Verify Your Business: Google will send you a verification code via mail or phone. Enter the code to verify your business.Optimize Your Profile: Add high-quality images, create a compelling business description, and regularly update your business hours and contact information.
Tips for Optimizing Your Google Business Profile

To ensure your GBP page stands out and attracts potential customers, consider these tips:

Use high-resolution images that showcase your products or services.Encourage satisfied customers to leave positive reviews.Post updates, promotions, and special offers regularly.Respond promptly to customer inquiries and reviews to demonstrate excellent customer service.
How Do I Get My Business to Show Up on Google?

Now that your GBP page is set up, let’s explore how to enhance its visibility on Google search results.

The Importance of Google Ranking

Having your business show up on the first page of Google search results is crucial. Most users rarely look beyond the first page, so if your business isn’t there, you’re missing out on potential customers.

Improving Your Google Ranking

To improve your Google ranking, consider the following strategies:

Optimize Your Website: Ensure your website is designed well, loads quickly, and is mobile-friendly. Use relevant keywords naturally throughout your content.Quality Content: Regularly publish informative and engaging content that addresses the needs of your target audience.Backlinks: Build high-quality backlinks from reputable websites in your industry.Local SEO: Optimize your website for local search by including your location in keywords and meta tags.
Leveraging Your Google Business Profile

Your GBP page plays a crucial role in your online presence:

Keep your GBP page up to date with accurate information.Encourage customers to leave reviews.Post engaging content and updates regularly.Use Google Posts to promote events, offers, and news.

Establishing a Google Business Profile is essential for any business looking to thrive in the digital landscape. It enhances your online visibility, credibility, and customer engagement, ultimately boosting your SEO efforts. 

We at Indigo Marketing Agency are experts at making you shine in the digital space, so don’t hesitate to schedule a free strategy call today!

FAQs:

1. What if I already have a GBP page?

If you already have a GBP page, ensure all information is accurate and updated. Focus on optimizing your profile and engaging with customers through reviews and posts.

2. Can I create a GBP page for multiple locations?

Yes, you can create a GBP page for multiple locations if your business has multiple physical locations. Google provides tools to manage multiple listings conveniently.

3. How long does it take to see results from GBP optimization?

The timeline for seeing results from GBP optimization can vary. It depends on factors like your industry, competition, and the efforts you put into optimization. Generally, you can expect to see improvements in a few weeks to a few months.

4. Is Google Business Profile free?

Yes, Google Business Profile is a free tool provided by Google. You can create and manage your business listing without any cost.

5. What should I do if my GBP page gets suspended?

If your GBP page gets suspended, review Google’s guidelines to understand the reason. Take appropriate actions to rectify any violations and request reinstatement through the Google Business Profile support center.

The post Boost Your Business With Google Business Profile: Top SEO Tips appeared first on Indigo Marketing Agency.

Why Custom Content Beats Canned

Considering custom content but wondering if it’s worth it? We get it!

Most financial advisors already know the importance of using valuable content to reach more clients. But if you’re anything like the professionals we work with, you’re probably curious about whether clients will notice the difference between canned content and custom content. Or whether providing custom content would truly make a difference to your business.

So, let’s take a look at how generic content stacks up against custom content and settle the debate—once and for all! 

The Power of Personalization 

When you’re building an online presence, it’s tempting to rely on generic, or “canned,” content to connect with your clients, especially in the beginning. You don’t have time to serve up weekly content—you’re busy serving your clients! 

But if you’re looking to forge new relationships or foster deeper connections, it’s important to recognize that all content is NOT created equal. Custom content has the power to build trust, engage clients, and separate your business from the crowd—if done right. Generic content just can’t compete. 

Have you ever received a heartfelt message from a satisfied client and immediately felt a deeper connection with them? We’ll bet you can picture them right now. That’s the power of personalization. The fact is that canned content found in every corner of the internet does not reach your clients the way highly personalized content can. 

Why Choose Custom Over Canned Content

Highly Relevant. As a financial professional, you know that providing financial advice is a highly personalized service. The same is true for your content. Custom content allows you to create material that speaks directly to the unique goals and circumstances of your clients. What’s more, if your content is jam-packed with valuable information, it can catch the attention of new readers and turn curious readers into committed clients.

Stand Out From the Crowd. If you want to differentiate and separate yourself from the competition, custom content isn’t just an option—it’s a necessity in forging meaningful relationships with your clients.

Cost-Effective. Some people assume that custom content is more expensive to produce than generic content—but the truth is, it can actually be more cost-effective in the long run. Investing in personalized content can lead to higher client retention rates and a major increase in referrals, ultimately resulting in a better return on investment.

Builds Trust and Credibility. When it comes to relationships, trust is everything—especially as a financial advisor. Custom content proves that you are really tuned into your clients’ needs and are willing to go the extra mile to give them solutions that are custom-fit. When you show that commitment with your custom content, you strengthen that trust and your clients quickly become your biggest advocates.

Compliance and Regulations. Financial advisors must follow strict regulatory guidelines that may limit how they communicate with clients, so maintaining compliance with your content can be challenging, at best. While canned content may not always align with these regulations, custom content can be tailored to meet specific compliance requirements and avoid potential risks. 

Make the Most of Your Content Marketing

Crafting custom content can seem like a daunting task, especially when you already have so much on your plate! 

At Indigo Marketing Agency, we offer custom content that resonates with your ideal client and keeps the regulators happy. We have all the expertise and experience to lead your content marketing efforts, so you can free up your time and resources to focus on what you do best—providing exceptional service to your clients.

Ready to take the next step? Schedule your free strategy call and let us help you get custom content that will attract more clients and convert more leads.

The post Why Custom Content Beats Canned appeared first on Indigo Marketing Agency.

Turning Your Website Into a Lead-Generating Machine

Your financial advisor and wealth management firm website is one of your biggest assets in your digital marketing toolkit. But the reality is, for most advisors, a website is just a pretty flyer on the internet that doesn’t really drive results. 

In this video, CEO Huge Fernandez walks you through a few strategies to take your website from non-performing to a lead-generation machine that actually produces real results for you: new business, new exposure, and better conversions, better clients. 

Transcript

0:00 Your financial advisor and wealth management firm website has to be one of your biggest assets in your digital marketing toolkit. But the reality is, for most advisors, a website is just a pretty flyer on the internet that doesn’t really drive results. So in this video I want to walk you through a 

0:15 couple of strategies you can use to take your website from non-performing to a lead-generation machine. Hey there, my friend, my name is Hugo with Indigo Marketing Agency, and we help financial advisors better market themselves and attract more of their ideal clients. And time and time again, over the 

0:33 last 11 years of building websites, we have seen that there’s sort of a dark cloud hanging over the topic of websites, because most businesses and most financial advisors are like, “I don’t really get any leads from my website.” 

0:47 And if that’s you, that’s totally okay. But hopefully you’ll learn some stuff in this video that can help you pivot and start getting results from your website. 

0:55 The website unequivocally still matters today and it can be a big driver in new business, new exposure, and better conversions and better clients. 

1:04 So I want to give you five quick tips on how to turn your website into an asset that actually produces real results for you. 

1:13 Number one is, it’s not so much about the website, it’s about being intentional about your marketing strategy. And that starts with having a clear, defined niche, an audience, and a clear value proposition. 

1:24 So that is more of a marketing strategy than a website alone, but if you don’t have a clear defined niche and a clear value proposition, then everything else you do on the website is sort of just generic regurgitated content that won’t resonate with your ideal client. 

1:38 So you need to do the work of thinking, who are the clients I actually want to attract? What do my dream clients look like? 

1:44 What is the ideal client profile? Do some of that work ahead of time and then go to your website and say, “If my ideal client goes on my website, do they know who we are and what we do and that we are specialized specifically for them?”

1:57 So, if you work with high-net-worth executives who are near the age of retirement and you go to your website and you’re just a generic financial advisor firm, it might not repel them, they might still be looking for a financial advisor, but that executive doesn’t quickly know 

2:13 that they’re in the right spot, right? So, you need to know who your ideal client is, and then go to your website and say, “Does this resonate with them?” 

2:22 Do I have a clearly articulated value proposition? And does it make sense that my ideal client is in the right spot and that unequivocally I am the right person for the job?

 2:31 The second thing is you need to get your website discovered online, and that simply means you need to do search engine optimization, some back-end things to make sure you’re targeting the right keywords, to make sure your page titles and your heading tags and a bunch of technical 

2:48 SEO stuff is up to date. But then you need to run a scan and say, “What does my website actually show up for?”

2:57 So that’s an action item for you today, is go run an SEO check or have a company run an SEO audit for you as well as go look at your Google Analytics. 

3:05 That’ll give you the baseline of how you’re performing, and even if you’re not getting much now, at least it’s good to know where you stand so you know how to build for the future, and you need to make sure you have the right keywords in place. 

3:17 I often see websites where they look great and they’re up and the advisor is like, “Why am I not getting any results?”

3:24 Well, if you simply hit Command F and you search for “financial advisor,” sometimes that keyword or the keywords that you want to rank for aren’t even on the home page. 

3:35 And so simple things like that can go a really long way to start getting discovered in search engine results. And so that’s the second thing: SEO. 

3:45 The third thing is you need quality design. You need to separate yourself from every other advisor, and that comes with not using template template or generic-looking websites that look like everybody else. Now that takes time to build, but it can go a long way. But it is very subtle for 

4:05 your end customer to see that, but it shows them this is a serious business. They’re investing in their website and in their business, right? 

4:15 And you don’t look like everybody else, because if they’re going down the list or they get referred to three advisors, like some of these lead-gen or lead aggregators do, they’ll go check out their websites, and if everybody looks the same, well, they’re gonna go with the one that stands out, that has 

4:27 their value proposition clearly articulated and then shows that they have invested in quality design. The next thing that really affects SEO and affects the performance of your website is original content. 

4:41 Google will actually penalize you if you use duplicate content. So if you’re using a service that has hundreds of advisors and they’re all using the same templates and they’re all using the same content, you will have a very difficult time showing up in search results. 

4:53 So investing and having a professional writer go and write all of your content, your bios, your services page, everything that you do is all originally unique to you. 

5:03 Well, now you’re starting to build an asset. Now you’re starting to give Google the content that it wants to start showing you higher in search results. 

5:12 Do not use duplicate content, and if you’re using a templated website, you need to start moving away from that. Maybe it got you started, totally cool, but if you want to make that next jump, you need to start investing in original content. 

5:25 The fifth and final thing, which is sort of what I talked about in the SEO component, is you want to make sure you have proper analytics tools installed on your website. 

5:33 You need to have Google Analytics installed and Google Search Console installed. Google Search Console is something that gives you what keywords your website is ranking for. 

5:43 In Google Analytics, we’ll show you all of the traffic from all sources, from email, from social media, a little bit organic, and if you’re doing paid advertising, it’ll all show you in Google Analytics. 

5:53 And you need to check that at least once a month. And then over a span of six months, you need to be actually trending up. 

6:00 So just install Analytics to see how your website is performing and then start making changes. Work with a professional, either in-house marketing person, a freelancer, or an agency like ours, to start driving your website in the right direction. 

6:13 At the end of the day, your website’s performance should be measured in traffic, in form-fill submission, so how many people fill out the forms to request a consultation or get more information from you, and/or phone calls. 

6:25 How many phone calls did your website generate for you? That is what you need to be tracking on a monthly basis, or on a quarter-by-quarter basis. 

6:33 I hope you found this video helpful. These are just some simple strategies you can implement to start turning your website into an asset. 

6:42 I hope you found this video helpful. If you did, leave me a comment below. We’d love the opportunity to help you and your firm. 

6:47 I look forward to seeing you in the next video.

The post Turning Your Website Into a Lead-Generating Machine appeared first on Indigo Marketing Agency.