Sagan Morrow's Blog, page 18
February 24, 2018
Marketing Strategy Template
The following is an adapted excerpt from the Small Business Case Study. You can learn more about how we market our business, including get a fillable worksheet for your very own marketing strategy template, in that Case Study.
Marketing is a REALLY important piece of any business. As Stew pointed out in episode 7 of the Candid Conversations podcast,
“The better product doesn’t always win… A great product that is marketed well will win.”
How very true that is!
Being strategic and smart about...
February 7, 2018
S2E11: Behind the Scenes of Oh Doughnuts
In this episode of the Candid Conversations small business podcast, your co-hosts Dan and Sagan interview Amanda Kinden of Oh Doughnuts. Amanda shares what it’s like to start and manage a doughnut shop, her tips on branding and marketing in business, how to have sustainable practices in your own business, challenges unique to the food and doughnut industry, and how she balances her love of making doughnuts with the needs of running her business.
>> Listen to Candid Conversations on iTunes << ...<<January 19, 2018
How to Find Freelance Writing Jobs
Perhaps you’re just starting out as a freelance writer, or maybe you’ve been trying to *make it* as a freelance writer for a while, but you just can’t figure out how to find freelance writing jobs.
You know you want to write for a living… but how do you got about LOOKING for the awesome freelance writing gigs you know are out there?
This article, excerpted from the super-affordable Monetize Your Blog With Freelance Writing mini course, will help you get started!
When it comes to finding aweso...December 31, 2017
What you need to know when preparing for a launch
In the next couple of months, we are going to be launching our brand-new book, featuring guests and our behind-the-scenes journey of Season 1 of the Candid Conversations small business podcast!
Since Juxta Communications is committed to transparency, we thought we’d share with you some of the tips we’ve picked up along the way and a few of the things we’re doing for preparing for our upcoming book launch…
What you need to know when preparing fo...October 30, 2017
Small Business Growth Strategies
So you want to challenge yourself and grow your business. Awesome! But before you dive right in, you’ll want to make sure you’re doing it in a smart way… and that means focusing on small business growth strategies.
You KNOW that I’m big on strategy and action-oriented planning prior to implementation. After all, if you don’t take the time to create a concrete strategy, then you might make choices that aren’t right for your business.
The post Small Business Growth Strategies appea...
Small Business Growth Strategies
So you want to challenge yourself and grow your business. Awesome! But before you dive right in, you’ll want to make sure you’re doing it in a smart way… and that means focusing on small business growth strategies.
You KNOW that I’m big on strategy and action-oriented planning prior to implementation. After all, if you don’t take the time to create a concrete strategy, then you might make choices that aren’t right for your business. Taking action without planning can be just as problematic a...
October 5, 2017
Identifying Your Ideal Client: Step-by-Step Guide
Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.
A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.
The post Identifying Your I...
Identifying Your Ideal Client: Step-by-Step Guide
Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.
A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.
Basically, if you don’t identify your i...
October 4, 2017
S1E10: Behind the Scenes of a Holistic Vet Business (Part 2)
In this episode of the Candid Conversations small business podcast, your co-hosts Dan and Sagan interview Dr. Linda Hamilton of Natural Healing Veterinary Care. Dr. Linda shares what it’s like managing payroll, how she’s handled letting go of employees who aren’t the right fit, how her business has changed over the years, and what it’s been like to learn how to delegate when you’re a micromanager.
>> Listen to Candid Conversations on iTunes <<This episode is proudly sponsored by the Gas Statio...
<<September 19, 2017
Time Management Tips: 5 Steps to Reducing Business Overwhelm
When most students sign up for one of my freelancer programs, they often do so because they feel overwhelmed and they don’t know what they should focus on first, or what they should spend their time on. It’s hard to know how to manage your time well when you feel as though you’re being pulled in too many different directions! So today, I want to share some of my top time management tips to help you out…
The post Time Management Tips: 5 Steps to Reducing Business Overwhelm appeared...
