Madhavan Ramanujam



Average rating: 4.19 · 356 ratings · 37 reviews · 2 distinct worksSimilar authors
Monetizing Innovation: How ...

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4.19 avg rating — 356 ratings — published 2016 — 8 editions
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Monetizzare l'innovazione: ...

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“Companies with strong product-driven or engineering cultures tend to be the ones that develop feature shocks. Firms with a culture of playing it safe and avoiding big risks typically suffer minivations. Hidden gems most often afflict companies that coddle the core business. And undeads are born in firms whose top-down cultures discourage feedback and criticism from below. Let”
Madhavan Ramanujam, Monetizing Innovation: How Smart Companies Design the Product Around the Price

“Starting with the customer, market, and price is the only approach for product success.” —”
Madhavan Ramanujam, Monetizing Innovation: How Smart Companies Design the Product Around the Price

“When most people hear the word “price,” they think of a number. That's a price point. When we use the term price, we are trying to get at something more fundamental. We want to understand the perceived value that the innovation holds for the customer.”
Madhavan Ramanujam, Monetizing Innovation: How Smart Companies Design the Product Around the Price



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