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Madhavan Ramanujam

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Madhavan Ramanujam’s books

Average rating: 4.17 · 786 ratings · 83 reviews · 2 distinct works • Similar authors

	Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke 4.17 avg rating — 786 ratings — published 2016 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Maximize Profits and Prices for Tech Products and Services 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Madhavan Ramanujam (?)

“Companies with strong product-driven or engineering cultures tend to be the ones that develop feature shocks. Firms with a culture of playing it safe and avoiding big risks typically suffer minivations. Hidden gems most often afflict companies that coddle the core business. And undeads are born in firms whose top-down cultures discourage feedback and criticism from below. Let”
― Madhavan Ramanujam, Monetizing Innovation: How Smart Companies Design the Product Around the Price

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“Starting with the customer, market, and price is the only approach for product success.” —”
― Madhavan Ramanujam, Monetizing Innovation: How Smart Companies Design the Product Around the Price

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“When most people hear the word “price,” they think of a number. That's a price point. When we use the term price, we are trying to get at something more fundamental. We want to understand the perceived value that the innovation holds for the customer.”
― Madhavan Ramanujam, Monetizing Innovation: How Smart Companies Design the Product Around the Price

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