Madhavan Ramanujam
![]() |
Monetizing Innovation: How Smart Companies Design the Product Around the Price
by
10 editions
—
published
2016
—
|
|
![]() |
How to Maximize Profits and Prices for Tech Products and Services
|
|
* Note: these are all the books on Goodreads for this author. To add more, click here.
“Companies with strong product-driven or engineering cultures tend to be the ones that develop feature shocks. Firms with a culture of playing it safe and avoiding big risks typically suffer minivations. Hidden gems most often afflict companies that coddle the core business. And undeads are born in firms whose top-down cultures discourage feedback and criticism from below. Let”
― Monetizing Innovation: How Smart Companies Design the Product Around the Price
― Monetizing Innovation: How Smart Companies Design the Product Around the Price
“Starting with the customer, market, and price is the only approach for product success.” —”
― Monetizing Innovation: How Smart Companies Design the Product Around the Price
― Monetizing Innovation: How Smart Companies Design the Product Around the Price
“When most people hear the word “price,” they think of a number. That's a price point. When we use the term price, we are trying to get at something more fundamental. We want to understand the perceived value that the innovation holds for the customer.”
― Monetizing Innovation: How Smart Companies Design the Product Around the Price
― Monetizing Innovation: How Smart Companies Design the Product Around the Price
Is this you? Let us know. If not, help out and invite Madhavan to Goodreads.