Bhavik Sarkhedi's Blog, page 44

Why is Script Writing Different From Book Writing and Copywriting?

If you haven’t been living under a rock for the majority of your human life, chances are that you might have stumbled upon numerous forms of literature in your time. Means of communication have been evolving since the dawn of human life and their uses aren’t limited to plain collaboration. Over millennia they have also been sculpted in beautiful ways to incite ardent feelings of romanticism, patriotism, disgust, hatred, love, and a plethora of other feelings on the spectrum of emotion. Such is the form of communication that is called writing. The creativity of the human mind has found room for there to be writings that might fit the world of rational every-day people working 9-5 jobs, and also for men of passion that discourage rationality and romanticize inherent feelings of spiritualism, holding them in a place of respect. It is interesting to note that within itself, writing encompasses various other forms of expression that work very differently and uniquely from all others. 

 

All of these writing forms essentially boil down to four much-generalized types of writing: Expository, Descriptive, Persuasive, and Narrative. To give a brief account of all of these, Expository writing deals strictly with facts and figures like in science articles, journalism; there is no room for fiction and opinions open to interpretation. Descriptive writing would pertain to the arena that is of diary writing, fictional journals, and poetry. Creating a vivid image for the reader to use their senses and visualize, is what this kind of writing caters to. Persuasive writing is a sort of appeal, a manipulation to the reader hoping for them to take action. It is extensively used in marketing and related areas. Finally, Narrative writing is essentially the writer telling a story, fictional or otherwise, and basing the narrative on characters and tracking and following them throughout their journey.

 

Now that one understands the essence of what writing comes down to, this article would mainly focus on three very distinct types of writing: Scriptwriting, Book writing, and Copywriting.

For convenience and getting a better understanding of the subjects mentioned, let us begin with the concept of Book Writing. From the ancient period of your preschool, right up to this moment, my best bet would be that at least 3/4 of your entire life’s reading would’ve come out of books. Needless to say, Book Writing is the expression of arguments, ideologies, personas, stories and so much more. Some find pleasure in the factual and flavorless school textbooks, and for some, there is divinity in every book other than the former. Regardless, books form a significant part of all the knowledge and creativity our minds house, and writing one would seem like a daunting task. And why wouldn’t it? An average book read by adults comprises at least 90,000 words, and a teen book, around 55,000. The premise of book writing may seem like a piece of cake, but in reality, it sometimes takes months, if not years for authors to really get that crisp and flavor in their writing. Suppose you have your big million-dollar idea for a book like Danielle Steele had. How good are you with words, dear reader? Playing ball with someone’s emotions through the mere use of words is a herculean task, might I tell you. It is key that you research the genre that you intend to express your findings and thoughts. People intending to share facts might do the necessary research, people intending to write (auto/)biographies might pull research upon the person they’re writing about, so far and so on. It is a very useful and intriguing part of our lives and a very fruitful task if executed correctly.

 

Moving on to our second candidate, Script Writing. It is the art of penning down the movements, emotions, facial expressions, wording/dialogue, and atmosphere in what might someday be a motion screenplay. Something very interesting to note here is how book writing is different from this genre of writing. Although their premise would be very different, that is, the book appealing to the creativity and intellectuality of a person’s mind and scripts appealing to one’s visual stimulus, in essence, they are the same. Storytelling is their essence. The normal differences are noticeable, like the format and the overall mannerism combined with the writing. But the essential difference is, as previously mentioned, that Scripts incline very much to the visual side, that is, they present their content to the audience with real-life people playing characters. These are generally written for movies, television-content, video games, and to throw in modernity, TV shows. You might have observed how in a book one could just write what a character is feeling. In this arena, however, one ought to externalize the character’s feelings and ideologies in a way that they complement the arc.

 

A fitting example of this would this line: “She fell in love with the crescent moon.” In a book, this sentence would make complete sense, yes? But in a script, this sentence would add absolutely no value to the art. One might be curious as to why that is. Well, there is no one to tell the perceptive audience that the character has, indeed, fallen in love with the beauty that is the crescent moon. However, a clever montage of the girl sitting on a peaceful rooftop at night observing the divine beauty of said crescent moon would do justice to the above-mentioned sentence. This is how the contrast between story writing and scripts is visible, for scriptwriting is an audio-visual journey, in front of an audience that is observant and wants to truly experience a scene as one involving humans and how it’d play out in actuality. In my humble opinion, the essence of a good script is for it to be inherently simple and creative, and for the story to flow out of the characters in a way that isn’t forced, but natural and free.

 

Finally, last but certainly not the least, Copyrighting. In my perspective, this is the most intriguing of the three. Let us start this one off with an intriguing example of the late 1950s era. While the air was cleaner and everyone was trying to force fabrics around their hourglass-bodies, Rolls Royce was about to take the market by a storm. The man responsible for the brilliance displayed and the profits collected would be none other than the legendary copywriter, David Ogilvy. Taking his job at Rolls Royce as seriously as a fellow could, he is most famous for delving into meticulous research for about three weeks in hopes to find a fitting slogan for the most recent variant of the company’s manufacture. After all of this research, the final headline came to say, “At 60 miles per hour the loudest noise comes from the electric clock”. It is this level of eagle-eyed observation that gets the attention of an ardent reader and really makes one think. It took him this level of dedication and that amount of time to find a detail compelling enough to sell a Rolls-Royce.

 

Therefore we can now say that Copywriting is basically words, written or otherwise, trying to persuade someone to take an action after they have read or heard them. It is rather extensively used in marketing and advertising, although the aim of persuasion is exclusive to this type of writing. It can be defined as a call-to-action but on scales of corporate heights, which prove to be touching the skies. Copywriters aim to make you feel, think and act all at once, whilst being cursed with the poverty of being given only a few words to accomplish said task. On the contrary, blog writers such as myself have the luxury to pour our hearts out onto our pieces to make our cases airtight. Copywriting forms the foundation of your content marketing, SEO, and growth hacking, and it gives body to your beautiful designs. The above-mentioned methods might be principal to one’s digital marketing plan, yet the glue that promises to hold together your online presence and public visibility is copywriting.  To convert your precious readers to gradual customers, copywriters ought to know about their product inside out. Then, and only then, will there be any semblance of a good copy result, as seen in the case of Ogilvy. It is key for one to have extensive knowledge and insight upon whatever they intend to write.

 

The main differences amongst all of these nuanced forms of communication are either the tone of their writing, the explanation of a circumstance, or the media where they are utilized. As mentioned above, the souls of book writing and scriptwriting are alike, what differs is the body through which the media choose to express and glorify themselves. Copywriting is a different game overall, although still capable of tickling one’s intrigue. Of course, there still exist multifarious methods for humans to express and manipulate their intention. Like literature, there exist a plethora of artistic forms waiting for you to unfold them. All you have to do, my friend, is be curious.

 

Means of communication have been evolving since the dawn of human life and their uses aren’t limited to plain collaboration.All of these writing forms essentially boil down to four much-generalized types of writing: Expository, Descriptive, Persuasive, and Narrative.Book Writing is the expression of arguments, ideologies, personas, stories and so much more.Script Writing is the art of penning down the movements, emotions, facial expressions, wording/dialogue, and atmosphere in what might someday be a motion screenplay.Copywriting is basically words, written or otherwise, trying to persuade someone to take an action after they have read or heard them.

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Top Recommended SOP Writing Agencies For Visa Applications

An SOP or Statement of Purpose is a document sent to the admission panel which describes your interests, accomplishments, career goals, and most importantly, why you wish to pursue a particular program. To add to that, you’ll need a statement of purpose for your visa application as well. If you’ve dreamt of studying abroad and are finally going to make it happen: HOLD UP! Make sure to check if you’ve got the perfect SOP ready.

Why Is The Statement Of Purpose Important?

A visa officer goes over your application and determines from your statement of purpose your reasons for applying to the program and choosing the country and the university. It acts as a mediator between you and the visa officer. En passant, your application might get rejected if the visa officer isn’t satisfied with the answers they receive.

The SOP can range anywhere from 500-1000 words (roughly) depending on the requirements of the institution you’re applying to. It may be in the form of an essay or it may be question-based.

If you don’t have special skills or accomplishments to flaunt, the SOP can do the trick for you. It may make the authorities consider your application. There are dozens of applicants so your statement of purpose must stand out from the rest.

Since not everyone has a flair for writing, it’s best to turn to SOP writing agencies for getting your work done. If you’re looking for some of the best agencies, we’ve compiled a list for you. Here are the Top Recommended SOP Writing Agencies For Visa Applications.

1. Estorytellers:

Estorytellers is a top content writing and marketing agency. They are one of the highest-rated companies, with a team of over 25 excellent writers. They ensure timely delivery of the content so that you don’t miss any deadlines. Additionally, they offer a free correction of the document so that you’re 100% happy with the piece. Their writing style for SOPs is professional and formal and it would convince the institution you’re applying to of your commitment and dedication.

Estorytellers is an agency that has been in the content industry for around five years. They also offer SOP writing, blog writing, email writing, translation services, and much more. They offer 24/7 customer support via WhatsApp and Skype. You need only fill the form up, call or send an email with your requirements to get a quote.

One important requirement is that the SOP is that the write-up should be informative, detailed, and comprehensive. It should showcase your best talents. A document that is not structured well or one that has lots of errors is highly likely to be rejected by the visa officer. This is why you need to ensure that your application includes relevant details according to your course.

 

2. Write Right:

Write Right is one of the trusted agencies which offers top-notch content writing services. They provide all sorts of content ranging from technical content, advertising, marketing (social media descriptions, product descriptions, copies – you name it!), creative content such as articles or blogs, SOP writing services, and much more. No matter how big or small your requirements are, providing good quality content is their priority.

They aim to create content that is rich and crisp. They will gather all the important details and whip up an article that is made to impress!

In addition to that, they also offer academic writing services for research-based content requirements. Whether you need urgent help with a school project or if you’re looking for an article for your college magazine, Write Right will help you out. You can reach out to them via WhatsApp, email, or even use the inquiry form that is available on the website.

 

3. Taletel:

The last one on the list is Taletel which is a content writing agency that comes under the Parent organization; Write Right. The agency is located in Ahmedabad and it has a group of about 20 talented writers. Taletel aims to customize SOPs according to the institutions that you’d be applying to. They include details that are relevant to your profile.

Slangs and informal terms should be completely avoided while writing such a document. Keeping that in mind, they understand the requirements to make a good statement of purpose and use professional language. Make sure that the content that you post anywhere is engaging and attention-grabbing!

Their services include blogs, articles, creative content, press releases, emails, and other kinds of content. The writers work with you and understand your concerns so that the final output is to your liking.

Their team of writers understands your profile before crafting the SOP that meets your requirements. If needed, they can provide revisions as well.

Contact them for a well-crafted, grammatically correct write-up.

Whether you’re applying for the school or the University of your choice, make sure that you’ve got your SOP written from the top agencies. If you want to stand out from the crowd of applicants, make sure that your documents shine brighter than the rest.

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12 Digital Marketing Tips for Small Business in 2021

The no-touch and social distancing rules of the pandemic has made everyone aware of the benefits of digital marketing. In the new normal, people found it convenient to depend on online services rather than risking their life going outside. Many new business entrepreneurs have started opening up their online start-up businesses to be a part of eCommerce.

Sure to do digital marketing, you should need to know how to take advantage of digital tools. They are email marketing, SEO, SMM, and SEM, etc. Those are the basic strategies of digital marketing. As a new entrepreneur, you must know how to grow your small business in this new era. Below are some tips to help you get more revenue from your internet marketing.

1. Create your Company’s own website

Having your own official website would give you a professional appearance on the internet. You can make use of any website building tools and web content scripts available to put on your website. You can even use those tools for free too to give your business the elegance of a professional appearance.

2. Make your website mobile-friendly

Everyone uses smartphones nowadays. Internet markets are abundantly accessed through smartphones rather than computer systems. Often users have difficulty browsing websites on a smaller screen since the website owners do not make their sites mobile-friendly. Ensure that your audience and viewers are getting as exceptional a mobile experience as they are getting from the desktop.

Optimize your site so that people can access your site easily through mobile phones. You should know that search engines such as Google decides to reduce the ranking of websites. One of that reason is the website is not optimized for the small screen appearance.

3. Create an effective LinkedIn profile

LinkedIn is a premier social networking site for business. This aids in offering an excellent way to generate business leads to help grow your business. It helps in building new relationships that you can make use to grow more connections to generate more leads. It would also help you to improve your online credibility if you could use LinkedIn answers.

With the use of a few symbols, you can make your profile attractive for your business. Refrain from overdoing it, and just highlight those areas that your clients should really know by using bullets and arrows. You can use your LinkedIn profile to boost your website SEO by adding back-links to your business websites.

4. Take advantage of Email Marketing

It is very crucial for your marketing team to make a listing of clients and customers. Especially if you are building an internet business online, this marketing strategy is the most cost-effective than any other. Sending an email is free and can be available for everyone and at the same time.

The only thing you would need to spend would be paying for internet or Wi-Fi service. List building is the easiest way to turn over your web traffic, and you can even earn money from it. Hence, email marketing is the basic way to go up from the change in marketing strategies.

No matter what you are offering, a newsletter or some other premium. Add them on your listing who have asked for your offers. Make use of those offers since they can help you build a relationship and increase your conversions. The ultimate goal of any business market is to get high-rated conversions. Those conversions are the most important result that the business counts on. It comes in the form of leads, subscribers, number of sales, or traffics.

5. Manage your email subscribers

You can make your email subscribers feel a bit appreciated by enabling auto-responding with every sign-up. Every people wish to feel valued and acknowledged. By taking this auto responders step, you make your subscribers show your commitment towards your loyal customers and clients.

6. Be a part of social networking sites

As a part of the eCommerce business entrepreneur, it’s a must to get involved in social networking sites. And also social networking groups. Not only do you get a chance to connect and build relationships, but also you could gain potential customers and business partners.

They might like the idea of your small business and would make the investment in it to grow in the global market. It would also be easy for you to manage your profiles on social networking sites with one account info. You can swap them up whenever you are posting regarding something.

7. Make use of ads on social sites

From a recent social media study, it was found that Instagram generated more ad revenue than the Google-backed YouTube. Since Instagram and Whatsapp are now a part of Facebook, you can do your digital marketing through them too. Facebook ads are as effective as Instagram ads.

In those digital platforms, the viewers can browse ads. They can also browse the online marketing sites within the platform without changing the browser. Try testing out different kinds of ads to examine your target audience and market segmentation to get optimum results. Use digital tools like power editor to manage the ads.

8. Publish articles for the target audience

Publishing articles will allow you to enlighten your viewer about your product messages. Keep the articles informative for spreading effective marketing messages. This would allow your visitors to know the creative side of your website. They would be aware that you know how to solve your and your customers’ problems.

9. Do regular blogging

There are people who love reading posts rather than getting into business and marketing stuff. Hence create a site for your blog posts. This is also another method of gaining revenue. Your business site can get more web traffic only from your blog posts. Write out articles, build blogs and publish press releases regularly within a time interval.

They are some very effective ways to make people aware of your business. People look for answers to their problems, so create the chance to find the answers from your business messages. Use proper writing skills to give out information about the products and services. Mention how to meet the need of your potential customers and show off your expertise.

10. Execute a search engine strategy

The first thing to understand how to market is by understanding what the target audience is searching for. Hence it is the easiest way to reach your targeted audience by creating content according to their demand. Also, keep your website optimized. If you do not know what people are searching for, you would never figure out what keywords you should use.

Keywords help in describing your business, and you could not recognize the market without them. Search engines are the primary tools that people use to find things online. Therefore, implementing a proper search engine strategy to get found on the website frequently.

11. Associate with the native audience

Before jumping the big step to reach the global audience, first, try to connect with your local audience. Know who those people are to serve their demand. With frequent press releases through local media to make a brand reputation. Get in touch with your customers even after selling your product and get their feedback regarding your product services. This kind of conducting business can benefit you by achieving more customers. Paying attention to your customers shows the loyalty and value you have for them to grow your brand reputation.

Your competitors are on the internet too. They are also using the same strategies. So it’s better that you keep in touch with your clients and customers to not lose them. Keep up with the expectations that your customers demand from you. Try not to waver from the vision that you have set for your business.

12. Freebies can sometimes boost your business

No matter your business is digital or physical, free services can help your business in a long way. Try giving out freebies and giveaways with big purchases to advantage some of your big clients and customers. You can also add coupon services to your products to benefit your loyal customers. This is another way of networking and making connections via customers.

Digital marketing is always evolving. So remember to develop your marketing strategy on the basis of your business type

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Things to keep in mind while applying for abroad universities

Guidelines to read when you are planning to apply for a course abroad. Use the checklist given below to ensure a hassle-free online admission process.

The phase of pre-submission of an application is quite a hassle. Wish it was an easy process and not so tedious? Well, don’t worry, it can still be easy. We are listing a few tips below to help you feel sorted. Complete the online admission procedure with the steps given below.

 

Rule Number 1: Research the university’s requirements and make a note of the documents needed for applying there.

The first thing to do is to go to the university’s official website, find out the details of the course and the qualifications required to apply for the course. Once you confirm that you fit the criteria mentioned for the course, make a list of all the documents required to complete the application process.

The most important for the online application process are:

School and degree college certificatesIELTS & TOEFL certificates

School and degree college certificates

For an undergraduate course admission, one needs to submit class 10th and 12th certificates. Whereas for a master’s course admission, degree or diploma course completion certificates need to be submitted.

Students who don’t have their final year certificates when they are filling their application form can receive a conditional offer. They can submit a letter of enrolment and submit the final year certificates once they receive those.

A few educational institutes can ask for hard copies of the certificates. A student should deliver the hard copies of documents to the institution by courier. It is their responsibility to check all the necessary details like address and submission requirements. When the online submission is done, the hard copies can be delivered to the address mentioned by the school.

 

IELTS & TOEFL certificates

In case a student is a non-native English speaker, IELTS & TOEFL examination scores are required to check his proficiency in English.

The level of proficiency depends from country to country. Some countries accept students with a mediocre score. Whereas, some countries require a higher level of English proficiency. So, if a student has decided to apply internationally, it is highly recommended that he prepares for these English proficiency examinations thoroughly.

 

Rule Number 2: Scan the required documents and save them on a computer desktop

To make an online submission, soft copies of required documents need to be attached to your application form.

Firstly, bring out all the physical copies of documents required for the admission process. Create soft copies of all the documents using a scanner.

Then create a new folder on the computer desktop. Save all the scanned copies there.

 

Word of Caution

The scanned documents must be extremely clear. Authorities can reject blurred or unclear copies since they review several applications on the same day. So obviously, they would not have time to entertain such technical glitches. Ensure that only high-quality scanned documents are submitted.A common error made while submitting online documents is that applicants attach the wrong file. To avoid this common and silly mistake, you can rename the documents as 1,2,3,4, and so on. So, when you are attaching a file, you can keep a track of the chronological numbers and don’t make the mistake of attaching the incorrect files.

 

Rule Number 3: Get your SOP and LOR ready

To bolster your admission chances, submitting an SOP (Statement of Purpose) or LORs (Letter of Recommendation) comes in handy.

Since the selection process is competitive, writing a personalized SOP gives you an advantage over other candidates who are applying. An SOP is a story about you. Your strengths and abilities. Your personal goals and achievements. An SOP essay aims to explain your profile more effectively while engaging the readers with good storytelling about you.

LORs, also known as Letter of Recommendation, is usually required for a master’s course. The course can ask for LORs written by a college professor or by previous workplace authorities in case you were employed. The purpose of LOR is to give an insight into your capabilities and personality. Previous in-charges speak about the student’s aptitude and personal qualities in the letter.

 

Rule Number 4: Get your Passport ready as soon as possible

Every international school asks for a passport copy. It is the most important document required to apply for a course abroad, no matter where the student is applying. Passports must be self-attested with the candidate’s signature.

 

Rule Number 5: Visa or student permits

To apply to a foreign educational institution, Visa or student permit needs to be submitted for verification purposes. Make it a point to get them sorted in advance while applying for an international study program.

 

Rule Number 6: Resume

Some courses ask for a resume along with other documents. Get an excellent resume ready for this purpose. The resume is absolutely necessary if a student was previously employed. Details on role

and responsibility should be mentioned in the resume very well. Extra-curricular participation, academic projects, and overall accomplishments have to be described in the resume.

 

Rule Number 7: Portfolio

In case a student is applying for a creative course like film-making, designing, or writing, a portfolio is often required. The meaning of a portfolio is the collection of your previous work. The admission commission checks the work to decide if you have the right attitude and skills for the course applied. It is a method to evaluate your candidature with previous work samples.

 

Rule Number 8: Review the whole application before final submit

Check all the scanned copies thoroughly.See if everything that is needed is there in the special folder created as per the word of caution in rule number two. Once again check the clarity of all certificates, the passport copy, visa or student permit, SOP, and the letter of recommendation.Weed out any scope for errors. Go through the documents submitted in the application form thoroughly.Make sure no duplicate or wrong copies are attached.Review the whole application before you make the final submit. Ensure 100% authentic and correct documents are attached.

With these eight golden rules, you are all set to go ahead with the admission process. Our final word is to stay organized, well aware of requirements, and submit the documents properly. Going step by step will simplify the process and avoid any scope for silly mistakes. Follow our easy guidelines mentioned here to feel confident and have a hassle-free submission process.

All the best!

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Why is Content Marketing as important as Digital Marketing in today’s trends?

It is no news that marketing plays an extremely indispensable role in the growth and sustaining of any business, despite the genre. Most people lean towards ‘making sales’ as the way for a successful business. This might not be the case all the time. The content that forms the foundation for building your business is as important as any other marketing strategy, or sometimes, even more important. Before you dive into the analysis of which strategies to adopt for growing your business, it is essential that you understand what these strategies are all about.

Content Marketing and Digital Marketing

Content Marketing works on driving sales and stimulating customer interest by means of different ‘content components’ such as blog posts, photos, videos, etc. Focusing on engaging prospective customers can be of great help when it comes to improving sales and content marketing creates more brand awareness than any other marketing strategy out there. More customer acquisition and longer retention can be the best way to keep a product or service relevant in the market. The type of content you associate your company with can aid in building trust and retaining lasting customer relationships. Creating quality content and engaging with customers in your blog forums will help you up the path of becoming a trusted expert. This way, your target market will get more inclined to your product or service.

On the other side, Digital marketing services make use of strategies like PPC, SEO, or social media advertisements to capture conversion and to drive customers to the business’ website. Content marketing focuses mainly on engagement whereas digital marketing is focused on sales.

Incorporating elements of content marketing

If you opt for making content marketing your primary sales-driving strategy, the best way to start is with blogs. Blogging regularly can be more than helpful in building trust and it will do so only if you present well-curated content of prime quality that will engage readers in the right way. Efficient blogging can help your website climb ladders in the search results which in turn will divert the traffic to your page. The best way to manage the process of blogging is to create a defined schedule and stick to it religiously. This schedule must incorporate the frequency of blogs for a month, potential topics that are relevant, and even images that would be appropriate for the presented content. Planning all these factors ahead will allow you the time to curate your blogs and publish them on time.

Creating blog topics can be challenging especially if you are a blogging novice. Blog about what your business does best, show customers your back story, or discuss new trends in your market. Come up with an engaging title to reel in your audience and then use excellent content to hold their attention. Speaking of your audience, It’s crucial to know who they are and what they want out of a blog.

Content marketing via blogs must aim at facilitating your audience with the right information that is factually correct and impressive at the same time. After you publish the content, it is also important to keep track of the analytics to understand how people are viewing the same. Customer feedback must be considered and it is essential to deliver what is expected by your targeted demographic.

Today’s Trend

The impact of COVID-19 on the world and how companies function has called for reassessing marketing strategies as a whole. This has positively impacted content marketing as there is more opportunity for presented content in the area of marketing planning. Digital marketing might do the job of driving the traffic to your site, but the content you present is what makes them stay. While every company is looking to sort an integrated marketing technique out for the post-COVID world, the importance of content marketing is becoming more evident. 

In most cases, companies find it hard to align the overall digital marketing efforts across different aspects such as products, regions, and other functional areas. Some companies even go through a phase of frustration because of the lack of a cohesive strategy for digital marketing. Besides, building an integrated digital marketing strategy and involving different teams of a company with the said strategy can be challenging but has the potential to revolutionize everything. 

There is no denying the fact that marketing strategies as a whole, along with content marketing are evolving and this process is pertinent for optimizing different layers of any company’s system. Most of the content generation strategy has its focal point on customized content and its interactions. This stands true for both B2B and B2C companies. Hence, a strategic content approach that is cohesive and promises to add value will serve as the best marketing tool for any business.

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6 best digital marketing companies in Ahmedabad

There is a high demand for good digital marketers these days and many enthusiasts out there are becoming qualified content writers. Even though the number is extremely high, it might not always be easy to find the right digital marketing professional who can fit all your requirements. The bar high is set high in the industry and there is a great demand for good quality content. If you are looking for good content and digital marketing firms, particularly in Ahmedabad, we have curated a list just for you.

Estorytellers

A good content writing or content marketing company will help you in putting your product or service on the map and Estroytellers do just the same. If you are looking for premium quality content services like Blog Writing, Web Content Writing, and others, Estorytellers will do an amazing job for you. This company is a branch of the parent company Write Right and is quartered in Gujarat, Ahmedabad. Estorytellers comprises of amazing professionals who are capable of producing extraordinary content, that is both powerful and convincing. The primary job of good content is to engage the target audience and ease them into becoming potential customers. Quality of the content is given utmost priority and is made the focal point rather than just the quantity. Estorytellers comprises a team of more than 25 content experts who are highly experienced across numerous niches. With over five years of experience, Estroytellers has gained expertise in various aspects of website content writing, which is their specialty service. The expert SEO writers will put your website on the first page of popular search engines and can also aid in boosting your business by driving more traffic to your site. They are well-known for their exceptional content strategies that produce actual results. The types of scenarios they create, associating with the context of every business, show better results when it comes to boosting audience engagement.

Write Right

Write Right is one of the most popular content writing firms in Ahmedabad and is located in the city of Gujarat. This company has a reputation for being the best in content writing and in producing persuasive and highly-relevant content for websites. Most importantly, Write Right is a completely client-centric company and they make producing persuasive business-boosting content their priority. There is a  distinctive difference between the content that is created for a full-blown and established firm and a  startup at its beginning stage. Over the years, they have mastered various types of producing content like writing blogs, creating content for websites, social media posts, and others. The prominence and fame this company holds stand as testimonies for the type of work they do and the said work’s quality. The in-house team specializes in a great variety of content and they are known for delivering the work on time. Wright Right is particularly known for understanding client requirements precisely and delivering exactly what is required. Besides the typical niches mentioned above, they also provide services such as writing SOPs, Resumes, and other academically and professionally relevant content. If you are looking for writers who can produce “on-point” content and align precisely with the requirements, then you must get in touch with Write Right for sure.

Smart fish

Smart fish is one of the top-tier digital marketing firms in the whole of  India. Located in Gujarat, Ahmedabad, they have some of the best strategies to pull off any digital marketing task perfectly. They offer a wide array of digital marketing services including Search Engine Optimization, PPC and Google Ads Management, Social Media Marketing, and so on. Their expert team is capable of serving almost all client requirements when it comes to digital marketing. Besides their digital marketing services, they also offer a great deal of branding services including corporate film production, Graphic designing, Package designing, Branding, and Advertising. Smart fish provides its clients with carefully curated content that is both engaging and relevant. They also have hand-picked team members who are experts in different aspects of the services provided and add great value to the work done. This makes their work more prominent and exclusive, making them one of the most sought-after companies out there. Having a clientele of over 500 happy clients, Smart fish is making its way to the top in customer satisfaction and quality. Building corporate identities and making constructive changes in the dynamics of businesses have been their specialty and they are continuing to become better at it.

Corpteaser

Headquartered in Gujarat, Ahmedabad, and with branches in the prime cities of Pune, Mumbai, and Delhi, Corpteaser is a house-hold name when it comes to digital marketing. They are well-known for producing content that satisfies the prospects of the customer and aids them in developing their business across the globe. With over eight years of solid experience in the field, Corpteaser has the ability and knack for understanding client requirements precisely and transforming them into the most perfect output one can expect. Having more than 5000 successful campaigns, clients from over 60 countries, and more than 5000 clients, the numbers associated with this company says it all.  They offer a wide array of services ranging from Video Production, Advertising, Digital Marketing, Branding, and Designing. There is a lot of trust and dignity associated with Corpteaser among their clientele because of the plethora of accomplishments they have made. When it comes to digital marketing, they do it all, right from web & app development, PPC marketing, Social media marketing, Email marketing, and so on. With their content and services, they have enriched numerous businesses and have elevated their online presence. Be it a B2B or a B2C firm, the experts at Corpteaser can make the required analysis and will help you in marketing the right way. They also provide a state-of-art video production service that includes Motion Graphics, Whiteboard Animation, Mobile App videos, Stock Motion videos, Software Demo videos, 2D and 3D animations, and so on. On the whole, Corpteaser is the one-stop solution for all of your digital marketing concerns.

Eight Petals

Clichéd brand solutions are out of the game and businesses are seeking customized and specific marketing solutions. The best part of associating with Eight petals is that they follow a multi-media based approach to create an interesting flair. They look into the target demographic and adopt various marketing techniques that can cater to the specific needs of your business growth. They firmly believe that “uniqueness” is the primary factor affecting the reach of a brand and they strive to eliminate all sorts of clichéd elements from any brand. With the experience of producing They offer a wide range of services across different niches including Brand Management, Digital Marketing, Communication & Design, Exhibition & Space Design, Architecture & Interior Design, Event Management, Film & Photography, and Website development. They make every customer project a challenge that they set before them and get the work done with brilliance and precision. One of their best approaches is to carefully analyze market perception before laying a plan out for taking any project forward. “Designing” is primarily their area of interest and expertise and they have an artistic and creative viewpoint for all of their marketing strategies making them stand out. They have a knack for adding color and light to even the most dull context and market the same efficiently.

Taletel

Taletel is again, a well-reputed content marketing firm in Ahmedabad with expertise in producing engaging content. They offer a plethora of services from writing blogs, producing creative content, Ebooks, scripts, etc. Their SOP, Resume, and Business proposal writing services are sought after by numerous students and professionals from across the country.   They have a knack for considering the buyer’s persona to produce engaging website content. This approach has elevated the business levels of their clients and has made Taletel a trusted content marketing entity as a whole. The young, enthusiastic and experienced team of writers is capable of penning down exemplary content, irrespective of the niche and difficulty levels. The content they produce is known to be unique and appealing with a great deal of precision. There is no room for bluff and plagiarised content when it comes to Taletel. Their academic content has a great reputation and their SOPs and resumes have helped numerous students and professionals climb ladders in academic and professional forums. Taletel has mastered a plethora of niches over its business years and its strategies are always in line with metrics. They never leave any stone unturned before providing a content solution, which has led to their success.  As their brand name rightly suggests, they are all about ‘telling tales’ and telling them right. Serving quality content has always been their primary goal and they do an amazing job at it. Effective content has the ability to be the tool to reach wherever you want in the terms of marketing a business or representing an individual and Taletel has successfully managed to serve this purpose in the best way possible.

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Everything you should know about statement of purpose (sop)

When I think about the different realms of technology, it is hard to think of a domain that is going to change the world as much as UX/UI will, in the decades ahead. In the near future, I foresee interactive design communication being used as a tool, just like mathematics is used for all the fields of Science.

The yearning

From my earliest years, I loved puzzles and games which involved application of observation. This was even reflected in my takeaway of various discussions which would take place around me.

While my friends spoke of the run chase in Cricket, I was more interested in why a certain cricketer or the team didn’t and couldn’t perform well in that match, while the other kids discussed the movies they watched with their families over weekends, my mind was invested in why so many people didn’t like the concept of the movie and similarly, while the whole world around me was busy using the technology, my mind wandered around finding ways to find and invent a new technology which becomes a source of interaction between the machine and humans just like the mouse in my PC would take my commands to kill the bad guys. And, it’s all because, there have been a side of an observer imbibed in me which always pushes me to find the solution of the problems, which meant that I needed to identify the reason behind a certain event. Hence, after pursuing my undergraduate studies in Information Technology, I was keen to explore user interfaces for web and mobile applications.

Designing my own career

I firmly believe that Education, if chosen and which I do, is an unending process. Therefore, despite not having a design degree as a part of my undergraduate studies, I led the College Design Club activities wherein (Need info on what all you did or else we can remove this) and in the pursuit of learning more and designing my career around what I love to do, I also did a UX certification course and got practice led experience about human centric design approach. Later, I attended the Copenhagen Institute of Interaction Design’s summer school in India wherein the focus was on natural disaster rehabilitation, environmental pollution and child care mechanism. Hitherto, my experience and learnings were shaped to satiate my yearning but after doing the certification course, I was amazed to learn how design could create socially innovative solutions and impact millions of lives positively.

Experiences which shaped me

For a person like me who has always kept education and never ending learning at high pedestal, since my undergraduate studies, I have been working in digital cinema industries which helped me gain an insight into the building experience for the projectionist in cinema hall to control the

movie playback and configuring multiple devices such as projectors, sound processors and other I/O devices connected to the playback server.

Working in the capacity of a UI/UX practitioner, I have begun to understand the realm of design cases which is based on building them on a holistic understanding of people, relationships and the fact that technology is the most important aspect of this discipline.

Aligning my interest

For me, the term ‘Interactive Design Communication’ is synonymous with technological evolution amalgamation with revolution in which I believe prioritising user’s needs over technology and a blend between the two is present. The interactive design is innovative, engrossing and all of these technologies encourages to adopt out of the box techniques and test the limits of current technologies. Pursuing MA in Interaction Design communication will help me in expanding my knowledge around technological aspects of interaction and experience around connected devices and it’s technology.

Why London College of Communication?

An extremely distinguished faculty, a milieu of eclectic academic activity, and a graduate program which blends high quality course work and research facilities at the cutting edge of every sub-field are some of the factors that I love about the university. Since, London College of Communication has the unique distinction of being at the forefront of innovation; I wish to have the university as my academic ‘home’.

Apart from this, the university showcase the work of students in various exhibitions and live stream them on social media platforms. I really admired the way how IDC students were surrealist storytellers to the audience and pumped deep inside me to bring out my own creativity and imagination in such a way.

Conclusion

Given the confluence of my personal and professional interests, my goal is to obtain a Masters degree in Interaction Design communication from an esteemed university like yours as it can provide a huge spectrum of opportunities to me. Studying Masters in Interaction Design communication will help me make the best use of the knowledge which I have garnered so far and at the same time, sharpen my skills. I have come to see Interaction Design communication as a discipline that can satisfy & further develop my interests. I want to learn more so that I can execute more. I want to turn myself into a professional who is well versed with the ever changing technologies in the world. The course will help me to grow my skill set and would give me an opportunity to explore more

This will be achieved by attending a Masters course as it will enable me to carve a niche for myself in the industry along with working on my expertise and broadening my perspectives.

Thus, I sincerely request the admission committee to favourably consider my application and provide me with a suitable platform for the attainment of success in my desired field.

Thank you!

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Top 5 Resume Writing Services in India

Your resume is the key to enter any company, big or small, old or new. Just as your real first impression has a significant impact on the public in the corporate and formal world, your resume does the same job. Having a crisp and robust resume can pave the way for great opportunities in the employment arena. The Human Resources of any company is always going through a time crunch, and if your resume says less and shows more, you get a step closer to the job that very instant. So if you are looking forward to a plethora of employment opportunities, then make no mistake and show no laziness while creating your resume.

Here is the list of TOP 5 Resume Writing Services in India that tells how your resume can make or break your placement opportunity –

Taletel

https://taletel.com/

To get the job, you essentially need to lay all your cards on the table in the professional domain. These cards can be your comprehensive resume and cover letter. A strong and carefully written resume that elaborates on all your experiences and intentions is your key to the pandora box. With Taletel as your Resume Writing companion, you can be assured about the final product’s quality and timely delivery. The team of writers at Taletel takes the extra mile of effort to build a resume from scratch or even revamping your old one. 

They are the magicians that know the art of words, and if you are seeking to work in an organization where the resume counts as essential, then don’t miss your golden chance. Reach out today and pave the way for endless opportunities in the professional domain through an impactful resume created with Taletel. You can be assured that with their services, you will be able to create a resume of your liking at a very affordable rate. They can make a resume that reflects your real personality in the perfect manner possible.

Estorytellers

https://estortellers.com/

Young graduates or any serious individual goes through the constant struggle of resume optimization. It’s like those times when you struggle to put words that describe yourself on paper. A professional resume consists of a lot of aspects that, when overlooked, can even make you miss the employment or job opportunity. Estorytellers bring to the table years of experience when it comes to professional resume writing. They have been in the market for a long time and deeply understand what it takes to create stunning resumes. With tons of happy clients, they are undoubtedly the experts of their art. Besides, the Estorytellers have a team of Top Resume Writers in India.

This company is known for its top reviews and reasonable pricing. They also believe in complete customer satisfaction and genuinely believe in providing value to every client. So if you seek help to create a poignant CV, then without further delay, reach out to the team of Estorytellers and get the job of your dreams through a great resume

Write Right

https://write-right.in/

Ever came across a company that puts in hard work to make their clients feel content and happy?

Writing a resume that enumerates an individual’s strengths, talents, intent, and appreciation is not an easy job to do, but certainly, it’s not impossible too. Write Right is a content writing company that can help you make stimulating and impressive resumes for your job application. Any serious and focused professional knows what crucial role a resume can play in helping him or her get the job. And if you’re any such individual who seeks help in writing a resume of their choice, then Write Right can be the perfect place for your needs.

From research, designing, curation to the final product, with their resume writing services, you can be assured about good quality content that is created keeping in mind your professional needs. Write Right has a plethora of content creation related services to offer and have been reviewed as one of the Top 5 Professional Resume Writing Services In INDIA.

Content Whale

https://content-whale.com/

Your resume in the corporate world is just as real as you in the real world. So if your resume is short of any simple detail, it’s like missing the chance to create a great impact on your new boss. Only a few professionals understand what a powerful resume does and how a professional CV can impress the employer, thereby generating an instant call to action. Content Whale provides comprehensive and end to end resume writing services for experienced professionals and freshers of all domains and industries. They put in extra effort to understand your profile, interest, and aspiration and then exquisitely weave these ideas into gripping words for your resume. 

If you feel that a powerful resume is what you are looking for, then Content Whale is the right entity to approach.

Bhavik Sarkhedi & co.

https://bhaviksarkhedi.com/

Since the evolution of industries, one thing that always holds the employer’s attention in the first go is your resume. The more crisp and to the point your resume is, the higher the chance you will be selected to the next level of the application process. 

Writing a stunning resume is often a painstaking task that requires professional expertise and experience. If you want to optimize their old resume or create an excellent one right from scratch, then Bhavik Sarkhedi & co can be of great help to you. Besides being thorough professionals in writing resumes, they have multiple other content creation services to offer to their clients.

Bhavik Sarkhedi & co. pays great attention to little details from the font to the color choice so that the resume stands out and is informative at the same time.

These five services are top-notch in writing constructive and professional resumes. They will go the extra mile for their client satisfaction, so if you are looking to create an extraordinary and distinguished resume, you must consider one of these services today.

 

 

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How to write the best statement of purpose (sop) for MBA

If you have never written a Statement of Purpose yourself, it can seem very intimidating. But it is really not as difficult as it seems. Today, we will discuss how you can write a compelling Statement of Purpose (SoP) for an MBA application. An MBA application is a little different from other applications, so if you are a student aspiring to apply to an MBA institution, here are the things you need to know. Even if you have already written your draft, you can use this article as a checklist, to make sure that you did not miss out on anything. So, let us now talk about how you can write your perfect statement of purpose for an MBA application.

Be precise and clear

When you are writing a statement of purpose, it can be any type of SOP, it is always a good idea to be precise and clear. Do not write more than what is asked of you. A lot of times, there is a word limit on SOPs, even if there is not a word limit, your SOP should not be too lengthy. Do not talk too much about your personal life. Although, if your personality and past experiences are relevant to and complement getting an MBA, it is a good idea to mention them. Your SOP should reflect your personal touch in your essay, about who you are and whom you want to become.

Meet all the qualifications and requirements

You should mention how you are qualified to study the program, how you meet all the requirements, and will prove to be a good fit for the program. You can mention where you have studied previously and if you were a good student. If the college knows that you are a good student and will prove to be an asset to the college, it increases the odds of your application getting approved. It is a two way process, you want a good college, and the college wants good students.

Why that college and program?

Make sure you do your research properly. You need to demonstrate why you chose that particular college and program and what you wish to obtain from it. Talk about how it complements what you wish to do in your life, and how it helps you excel in your career. Make a convincing argument and be realistic and genuine. You do not have to brag at any point in your SOP. Be authentic and genuine and do not pretend to be something or someone that you are not.

How well can you write?

Now, this is something that is evaluated everywhere, and that is the case with your statement of purpose as well. When the examiner is analyzing your application, the way your SOP is written and how it is presented makes a huge difference. If you do it right, it makes the examiner feel confident about your personality and it makes a strong first impression.

The little things make the most difference, things like having a good narrative, no typos, grammar mistakes, or capitalization errors can make your draft look professional and appealing. You want to do everything professionally. MBA applicants usually have a few years’ worth of work experience already, so you want to show the college authorities that you can handle responsibilities well and can work professionally if needed. It gives them more confidence in you.

When we talk about your writing capability, we do not mean that you need to be Shakespeare, the point is, that your draft should not have any mistakes, and should be simple and clear. So, it does not confuse the examiners, when they are evaluating it. And the points that they are looking for should be mentioned very clearly, so they do not feel that the information is incomplete.

Your motivation behind it

Everyone wants a driven and passionate person working for or with them. If you can demonstrate how passionate you are about pursuing the program and how you are sure that this is what you truly believe you should be doing, you can make a very good impression on the authorities. These are the things that make you stand out from the rest of the crowd. Ambition, focus, and determination can take you anywhere you want to go.

Be clear about where you want to go and how you plan to achieve your goals and how getting an MBA will help you with it. Talk about your immediate goals, as well as your long term aspirations. And, one very important thing that does not get talked about enough. Every MBA program is different, so even if you are applying to more than one MBA program, make sure you never use the same SOP everywhere. Write an SOP specific to the program you are applying for and do your research before you set out to do it. If you are applying to three different programs, make sure that you write three different SOPs.

Follow rules

I know being unique is important to stand out, but you should never disobey the authorities to do so. Always function within the rules. Bottom line is, never go against the guidelines given by the college.

Explain any backlogs or gaps in your SOP

If there are any backlogs or an unexplained gap in your resume, explain it properly and be honest about it. Everyone has failures and hardships, and you should be upfront about these things. The college is going to notice any unexplained gap, and it can give the impression that you are hiding something or avoiding a topic. So, it is always a good idea to just admit to your failures, and truthfully explain, if there is a gap in your education.

Talk about your specific game plan

Do not just assume that you will decide your exact career path as you go forward. No one is going to hand it down to you. Show the authorities that you have done your research, that you have some dreams or goals, and you have made a step by step career plan, that you are going to follow. If the college understands what your goals are, it can help you achieve them faster. Do not be too vague when it comes to your goals. Be specific, and talk about your immediate goals as well, along with your long term goals.

What if you can not write?

Let us be real, not every one of us is a good writer. And everyone does not feel confident in their writing. Writing is a skill that anyone can develop and refine upon, but sometimes, there is not enough time to do everything on your own. Sometimes, the opportunity is at your door, and you just have to take it. So, in a situation like that, never say no to outside help.

You can use all the help you can get. Be it your parents, spouse, friends, teachers, anyone. If you think someone can help you improve on your draft, go seek help. Most people will be more than willing to help you if you approach them humbly.

 And if you want to take a notch higher, you can even get some professional help. There are many content writing services out there, and we live in the age of technology, where everything is accessible from the comfort of our homes. Do your research on the matter, and find a reputed and trusted content writing agency to help you with your writing.

I personally like to work with Write Right. It is a very good content writing service, based in India. You can throw pretty much any kind of work at them. But they specialize in SOPs, for this particular reason, I would like to recommend them if you are seeking some professional help.

Write Right has two subsidiaries which go by the names Estroytellers and Taletel. This content writing service is really premium and affordable at the same time. There are many content writing services out there, but they are not accessible to everyone. Some of them are really good too, but they are often very expensive to afford. Write Right is the perfect combination of the two, where the services are not too expensive and the quality of work is not compromised.

If you can write your SOP yourself, that is the best case scenario. But if you choose to not do it yourself, I think you should give Write Right a chance to serve you. And believe me, you would not be disappointed.

Thank you so much for sitting through it and reading the entire article, if you have any closing remarks, you can mention them in the comment section below. I hope the read was worth your time. If you have any questions, you can state them down below as well. We always look forward to hearing from you, and we hope you get into the colleges of your choice.

Thank you, and have a nice day.

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The Evolution of Content Marketing

Have you thought about where, when, and how content marketing started?

You might have heard about content marketing for so long, and you also know that it has the power to change your online business and take it to the next level. Well, nothing in this world is meaningless, and the same is content marketing. Content has been created, developed, and improved over the years.

The first example of content marketing was set by John Deere back in 1895; this means that the content strategy is already 126 years old. These were the time when computers and digital marketing didn’t exist like it does today.

In every business or marketing, you will find a recession; in content marketing, the recession took place in the 1990s, it suddenly started disappearing into the shadow of the market. But it again rose almost after 20 years, i.e., in 2010 and today it is known as “king” of market.

If you look back, then the content has changed tremendously. It has changed from journals to radio shops, comic books, zing, and now blogs. Content has always changed the way of marketing, and further, there will be a new change.

Here you will understand that how did content play an essential role in the business in past and the future of content marketing:

The 1895 – The father of Content Marketing John Deere

John Deere is a well-known farming equipment company and established in 1837. The goal of the company was that many people do invest in John Deere. But, How? So they began to publish journals for farmers about how technology will help them. And the publication got hit. A company gave them a reason to invest and information about the equipment’s/instruments they offered.

The 1990s – The Michelin Stars:

So you might have heard about Michelin stars of restaurants. Did you ever think about how they became stars or why they are called Michelin stars? It is nothing but all about content.

It is the story of two brothers. In the 1990s, France had around 3000 cars. Andre Michelin, a French industrialist, and his brother Edouard thought to create more demand for cars and car tires. So they created a guide for maintaining a vehicle, repairing and replacing tires, etc. In the direction, they also added where to find hotels and stay during travel. They published this guide for free and distributed among citizens. And the guide became very popular because of the detailed information in it.

The 2000s – Content Marketing found its Growth:

In the early 2000s, Microsoft started writing their corporate blogs that were a big deal in those days. An unbelievable amount came out for the content marketing in the company, i.e., $20 billion. Yes! Before 20 years, Microsoft did content marketing in billions.

After such colossal marketing, the term content marketing has also been used in Ohio and some parts of America. Since then, it grew bigger and bigger and used by the world as a business marketing strategy.

The 2010s – The Social Media: 

Though the social network was founded in the early 2000s, it didn’t come across billions of people until the next decade. According to The Guardian, around 600 million monthly users were there in 2010, and after just two years, that figure got doubled.

No one can deny that social media platform is the most powerful platform in content marketing. If you share something right or meaningful, it will reach to billions of people. If the content is not related to your post, you will lose content marketing in the shuffle.

With the help of social media, content marketing is safe, and the future of content marketing is used as a targeting power for businesses.

Wrapping up:

As a business person, if you don’t have any content marketing strategy, then I recommend you to think about it and create the same.

“Change is the law of life.” The same thing applies to the content marketing. If you want to take away from understanding the past and the future of content marketing, it’s that ‘Don’t get comfortable with the trend.’

Nothing is permanent here; every day, you will get new trends and challenges, and it will be best if you accept those changes.

Always create high-quality content for your audience, which will still get something out of it.

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