Mike Moran




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Mike Moran

Goodreads Author


Born
in The United States
July 14

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May 2011

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Mike Moran is an expert in digital marketing, search technology, web personalization, text analytics, and web metrics, who regularly makes speaking appearances. Mike's previous appearances include The Conference Board, Text Analytics World, ClickZ conferences, Sentiment Analysis Symposium, Advertising Week, and Webdagene.

Mike is a freelance consultant, coach, and professional speaker who also serves as a senior strategist for Converseon, Revealed Context, and SoloSegment. He is a member of SEMPO's Board of Directors.

Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm

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Average rating: 3.82 · 104 ratings · 10 reviews · 4 distinct works
Search Engine Marketing, In...

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3.90 avg rating — 79 ratings — published 2005 — 13 editions
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Do It Wrong Quickly: How th...

3.48 avg rating — 21 ratings — published 2007 — 3 editions
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Outside-In Marketing: Using...

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really liked it 4.00 avg rating — 4 ratings — published 2016 — 4 editions
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To the Stars! (Cloverleaf B...

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* Note: these are all the books on Goodreads for this author. To add more, click here.

When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital.


Indeed, with enough cash, entrepreneurs can steer their startup around obstacles, and exploit opportunities. But without enough cash, it’s only a matter of time before a competitor takes the reins and races away. F...

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Published on September 22, 2017 06:00

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When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equ... Read more of this blog post »
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Outside-In Marketing by James Mathewson
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Outside-In Marketing by James Mathewson
"This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.

What they've learned is that too many companies are spending all of their time and treasure fol..." Read more of this review »
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Search Engine Marketing, Inc. by Mike Moran
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Search Engine Marketing, Inc. by Mike Moran
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Search Engine Marketing, Inc. by Mike Moran
" Thank you, Liz! "
Search Engine Marketing, Inc. by Mike Moran
"Lots of really good information in this book :)"
More of Mike's books…
“Search marketing: If they can't find it, they can't buy it.”
Mike Moran

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