Steve McKee



Average rating: 3.83 · 81 ratings · 11 reviews · 7 distinct works
Power Branding: Leveraging ...

4.14 avg rating — 28 ratings — published 2014 — 3 editions
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My Father's Heart: A Son's ...

3.35 avg rating — 26 ratings — published 2008 — 3 editions
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When Growth Stalls: How It ...

really liked it 4.00 avg rating — 20 ratings — published 2009 — 6 editions
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The Call of the Game

4.33 avg rating — 3 ratings — published 1986
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My Father's Heart: A Son's ...

3.50 avg rating — 2 ratings — published 2008 — 3 editions
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Coach

3.50 avg rating — 2 ratings — published 1994
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When Growth Stalls: How It ...

0.00 avg rating — 0 ratings — published 2009
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“Asking a consumer about his opinion of your advertising is like asking a deer about the best way to hunt it.”
Steve McKee, Power Branding: Leveraging the Success of the World's Best Brands

“Performance. Imagination. Motivation. These aren’t branding ideas; they’re business ideas that have branding implications.”
Steve McKee, Power Branding: Leveraging the Success of the World's Best Brands

“The more you build brand equity, the less of it you own.”
Steve McKee, Power Branding: Leveraging the Success of the World's Best Brands



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