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“But in the end, financial decisions aren’t about getting rich. They’re about getting what you want—getting happy.”
Carl Richards, The Behavior Gap
“whatever you have to do to gain self-knowledge, do it. Find out who you are and what you want. Then you can stop wasting your life energy and your money on stuff that doesn’t matter to you—and start making financial decisions that will get you to your true goals.”
Carl Richards, The Behavior Gap
“History is so important. It has been said that the three most important words in the English language are “remember, remember, remember.”
Carl Richards, The Behavior Gap
“One of those lessons is that you aren’t in charge of everything. Do what you can, and then relax.”
Carl Richards, The Behavior Gap
“You don’t have to choose the perfect investment or save exactly the right amount or predict your rate of return or spend hours watching television shows about the stock market or surfing the Internet for stock picks. You don’t need a plan for every contingency.”
Carl Richards, The Behavior Gap
“Risk is what’s left when you think you’ve thought of everything.”
Carl Richards, The Behavior Gap
“Typically, the studies find that the returns investors have earned over time are much lower than the returns of the average investment.”
Carl Richards, The Behavior Gap


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The Behaviour Gap: Simple Ways to Stop Doing Dumb Things with Money The Behaviour Gap
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