To start, there's getting excited about the story itself -- if I'm not looking forward to writing, then it'll be like pulling teeth, and that's never pleasant. So I'll make a playlist for the story, or listen to one I've already made -- that not only gets me enthusiastic about it, but often it will also give me new ideas for the plot. Then there's actually getting off my butt and writing, which for me involves a word count goal and a time limit. 20 minutes to write 400 words is the sweet spot for me right now, though I'm looking to bump that up to 500 by next month. I've been using the Writeometer app to track my word counts, and it's pretty satisfying to see the graph tracking my progress. The end goal for beating writer's block, in my opinion, is to make writing fun again -- to make myself want to sit down and do the work.