The internet has morphed through numerous stages to get to the current advertising model. Tim Hwang says that global model is so corrupt and corrupted it looks like the stock markets just before the Financial Crisis and recession of 2008. “The whole edifice of online advertising…is bunk,” he says. I ...more

When I first heard Tim Hwang speak about Subprime Attention Crisis at Logic Book Festival, he began by saying that the problem with the discourse about Big Tech is that both its champions and its critics give it too much credit. That is, the marketers overhype what the technology can do, and the res ...more

I have an insider perspective on many of the things this book discusses. I run the data science department for a digital publisher. Among other things, I'm in charge of evaluating programmatic networks that we might want to use. I've come to the conclusion that, while there are good actors out there ...more

Review originally published 4 Oct. 2020 at Falling Letters. I receivd a free copy from the publisher via Netgalley.

Subprime Attention Crisis is one of four titles launching on Tuesday October 13 that comprise a collaboration between publishing imprint FSG Originals and tech magazine Logic. To quote ...more