How We Decide Quotes

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How We Decide How We Decide by Jonah Lehrer
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How We Decide Quotes (showing 1-6 of 6)
“ ideas are merely several old thoughts that occur at the exact same time.”
Jonah Lehrer, How We Decide
“A lie told well is just as good as the truth.”
Jonah Lehrer, How We Decide
“How do we regulate our emotions? The answer is surprisingly simple: by thinking about them. The prefrontal cortex allows each of us to contemplate his or her own mind, a talent psychologists call metacognition. We know when we are angry; every emotional state comes with self-awareness attached, so that an individual can try to figure out why he's feeling what he's feeling. If the particular feeling makes no sense—if the amygdala is simply responding to a loss frame, for example—then it can be discounted. The prefrontal cortex can deliberately choose to ignore the emotional brain.”
Jonah Lehrer, How We Decide
“Harlow would later write, "If monkeys have taught us anything, it's that you've got to learn how to love before you learn how to live.”
Jonah Lehrer, How We Decide
“A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.)”
Jonah Lehrer, How We Decide
“Use your conscious mind to acquire all the information you need for making a decision. But don't try to analyze the information with your conscious mind. Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly going to be the best choice.”
Jonah Lehrer, How We Decide

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