editions of Bottom-up Marketing

Bottom-up Marketing (Paperback)
by Al Ries, Jack Trout
avg rating: 3.50 (19 ratings)
isbn: 0452264189 (isbn13: 9780452264182)
published: 1990 (first published 1988) by Plume | binding: Paperback | pages: 240

Bottom-Up Marketing (Hardcover)
by Al Ries, Jack Trout
avg rating: 3.00 (1 rating)
isbn: 0070527334 (isbn13: 9780070527331)
published: 1988 by Mcgraw-Hill | binding: Hardcover | pages: 226