Patrick Brown’s Reviews > Merchants of Culture: The Publishing Business in the Twenty-First Century > Status Update

Patrick Brown
Patrick Brown is on page 21 of 432
Just wrote "Fuck yes" in the margins of this book. That seems important. I think the last time I wrote in a book, physically, I was in college.
Apr 24, 2012 09:40PM
Merchants of Culture: The Publishing Business in the Twenty-First Century

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Patrick Brown
Patrick Brown is on page 392 of 432
And now a Jurgen Habermas reference. This book rules!
May 26, 2012 06:16PM
Merchants of Culture: The Publishing Business in the Twenty-First Century


Patrick Brown
Patrick Brown is on page 268 of 432
The online stuff is relevant to me, but I definitely feel like I'm familiar turf now.
May 25, 2012 09:31AM
Merchants of Culture: The Publishing Business in the Twenty-First Century


Patrick Brown
Patrick Brown is on page 193 of 432
Wasn't expecting a J.L. Austin reference in this.
May 06, 2012 05:32PM
Merchants of Culture: The Publishing Business in the Twenty-First Century


Patrick Brown
Patrick Brown is on page 149 of 432
May 01, 2012 11:30AM
Merchants of Culture: The Publishing Business in the Twenty-First Century


Patrick Brown
Patrick Brown is on page 125 of 432
Thank god. For a second there, I thought I'd get through this book without a single reference to Max Weber. Crisis averted.
Apr 29, 2012 06:11PM
Merchants of Culture: The Publishing Business in the Twenty-First Century


Patrick Brown
Patrick Brown is on page 59 of 432
A.P Watt represented Thomas Hardy, Rudyard Kipling, and Arthur Conan Doyle. Not a shabby client list.
Apr 25, 2012 09:19PM
Merchants of Culture: The Publishing Business in the Twenty-First Century


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message 4: by Brian (new) - added it

Brian k. gonna convert from 'considering' to 'to read'... :)


Suzanne Ha. On page 21, I wrote "Wrong!" in the margins. (Although I also think that's a first since college.) It's where he says that you can get publicity for free. Nope, it might not be "paid" media but it's certainly "earned." But that was the only thing I disagreed with in the book. The rest was really helpful for me.


message 2: by Patrick (last edited Apr 25, 2012 08:27AM) (new) - rated it 4 stars

Patrick Brown Suzanne wrote: "Ha. On page 21, I wrote "Wrong!" in the margins. (Although I also think that's a first since college.) It's where he says that you can get publicity for free. Nope, it might not be "paid" media ..."

What I underlined (and noted with expletive) was the paragraph about how a publisher's job is no longer making a text public, but making it known to the public and getting them to pay attention to it. That a good publisher is a market-maker in a world where attention, not content, is scarce. That's what so many people misunderstand about the value a publisher currently adds -- that it isn't even really about editing the book (though they do that, too), it's about the work they do to get it in front of, literally or figuratively, readers.


message 1: by Brian (last edited Apr 25, 2012 10:19AM) (new) - added it

Brian I do wonder, though, how the shape of the distribution of marketing dollars has changed in the last 10 years or so. Some possible trends I'd love to hear about:

* are total marketing budgets shrinking?
* are publishers publishing more or fewer books than they have in the past? (with digital-only publication an option--a friend of mine is starting in this category--it seems they could cast their nets wider)
* are publishers shifting budget toward the more popular authors/series or are they 'flattening' the curve and spending more on the long tail than they had before? or is it somehow not really changing shape? if they are publishing more per year than before (bullet 2), is any of the marketing budget extending to the 'expanded titles'?...

I'm totally ignorant here, but would love to hear some real data on these things. Guess there are some blogs/publications I should tap into. Suggestions?


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