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  <name><![CDATA[Jeff]]></name>
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    <action_text><![CDATA[gave 5 stars to: <a href="http://www.goodreads.com/book/show/1908456.Presentation_Zen_Simple_Ideas_on_Presentation_Design_and_Delivery">Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)</a> by <a href="http://www.goodreads.com/author/show/868792.Garr_Reynolds">Garr Reynolds</a>]]></action_text>
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    <updated_at>Fri, 05 Jun 2009 10:54:49 -0700</updated_at>
        
      
          <body><![CDATA[Changed they way I prepare presentation slides. ]]></body>
        
    
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    <action_text><![CDATA[gave 5 stars to: <a href="http://www.goodreads.com/book/show/159614.Managing_Transitions_Making_the_Most_of_Change">Managing Transitions: Making the Most of Change (Paperback)</a> by <a href="http://www.goodreads.com/author/show/32077.William_Bridges">William Bridges</a>]]></action_text>
    <link>http://www.goodreads.com/review/show/58551707</link>
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    <updated_at>Fri, 05 Jun 2009 10:52:24 -0700</updated_at>
        
      
          <body><![CDATA[I loved this book from page one to the end. Bridges presents an approach to managing transitions that is both intuitive and academic.]]></body>
        
    
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    <action_text><![CDATA[is currently reading: <a href="http://www.goodreads.com/book/show/5649101.If_You_Want_to_Write_A_Book_about_Art_Independence_and_Spirit">If You Want to Write: A Book about Art, Independence and Spirit (Paperback)</a> by <a href="http://www.goodreads.com/author/show/145456.Brenda_Ueland">Brenda Ueland</a>]]></action_text>
    <link>http://www.goodreads.com/review/show/51046025</link>
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    <updated_at>Tue, 31 Mar 2009 11:57:05 -0700</updated_at>
        
      
          <body><![CDATA[Loving this book so far. ]]></body>
        
    
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    <action_text><![CDATA[new comment from Jeff]]></action_text>
    <link>http://www.goodreads.com/review/show/35581147</link>
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    <updated_at>Mon, 19 Jan 2009 09:29:31 -0800</updated_at>
        
      
          <body><![CDATA[I think I need to read it again as well. It will help me focus my social media thought. I'm certain of that. ]]></body>
        
    
  </update>  
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    <action_text><![CDATA[gave 5 stars to: <a href="http://www.goodreads.com/book/show/81195.The_Cluetrain_Manifesto_The_End_of_Business_as_Usual">The Cluetrain Manifesto: The End of Business as Usual (Paperback)</a> by <a href="http://www.goodreads.com/author/show/46220.Rick_Levine">Rick Levine</a>]]></action_text>
    <link>http://www.goodreads.com/review/show/43575385</link>
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    <updated_at>Mon, 19 Jan 2009 09:03:39 -0800</updated_at>
        
      
        
    
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    <action_text><![CDATA[gave 4 stars to: <a href="http://www.goodreads.com/book/show/731931.Realty_Blogging">Realty Blogging (Paperback)</a> by <a href="http://www.goodreads.com/author/show/388599.Richard_Nacht">Richard Nacht</a>]]></action_text>
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    <updated_at>Mon, 19 Jan 2009 09:03:29 -0800</updated_at>
        
      
        
    
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    <action_text><![CDATA[gave 4 stars to: <a href="http://www.goodreads.com/book/show/15021.Naked_Conversations_How_Blogs_are_Changing_the_Way_Businesses_Talk_with_Customers">Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardcover)</a> by <a href="http://www.goodreads.com/author/show/9377.Robert_Scoble">Robert Scoble</a>]]></action_text>
    <link>http://www.goodreads.com/review/show/43575311</link>
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    <updated_at>Mon, 19 Jan 2009 09:03:10 -0800</updated_at>
        
      
        
    
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    <action_text><![CDATA[marked as to-read: <a href="http://www.goodreads.com/book/show/1202580.The_Art_of_Woo_Using_Strategic_Persuasion_to_Sell_Your_Ideas">The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Hardcover)</a> by <a href="http://www.goodreads.com/author/show/13392.G_Richard_Shell">G. Richard Shell</a>]]></action_text>
    <link>http://www.goodreads.com/review/show/43349115</link>
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    <updated_at>Sat, 17 Jan 2009 09:04:24 -0800</updated_at>
        
      
        
    
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