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July 01
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Charles McEnerney
is currently reading:
Web Analytics: An Hour a Day (Paperback)
by
Avinash Kaushik
bookshelves:
currently-reading
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my rating:
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Charles McEnerney
is currently reading:
Search Engine Optimization: An Hour a Day (Paperback)
by
Jennifer Grappone
bookshelves:
currently-reading
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my rating:
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Charles McEnerney
is currently reading:
Dreams from My Father (Paperback)
by
Barack Obama
bookshelves:
currently-reading
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my rating:
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June 08
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June 18, 2008
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Charles McEnerney
is currently reading:
Multichannel Marketing: Metrics and Methods for On and Offline Success (Paperback)
by
Akin Arikan
bookshelves:
currently-reading
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my rating:
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Charles McEnerney
gave  to:
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover)
by
David Meerman Scott
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my rating:
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Charles said:
"I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how ...more
I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet. (less)
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June 14, 2008
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Charles McEnerney
gave to:
Wikinomics: How Mass Collaboration Changes Everything (Hardcover)
by
Don Tapscott
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my rating:
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read in June, 2008
Charles said:
"I liked it, but maybe it's just a matter of when I read it as to how influential I think it is. Maybe if I'd read it a few years ago it would have seemed more radical, but so many of the ideas in it are things that are actively happening now that it ...more
I liked it, but maybe it's just a matter of when I read it as to how influential I think it is. Maybe if I'd read it a few years ago it would have seemed more radical, but so many of the ideas in it are things that are actively happening now that it didn't feel groundbreaking. I did like the sections where they talk about how companies are using web-based collaboration, but also wanted to see more examples of how other companies--big or small--might use tools such as wikis to excel. Glad to see their inclusion of customers contributing to a company's development process and where that is headed...we've only just begun! (less)
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May 12, 2008
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Charles McEnerney
is currently reading:
Horses (33 1/3)
by
Philip Shaw
bookshelves:
currently-reading
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my rating:
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May 04, 2008
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Charles McEnerney
gave to:
Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
by
Charlene Li
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my rating:
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read in May, 2008
Charles said:
"Most business books these days about social media are about the facts of how the web is changing consumer and company's interactions, but don't offer up too many ideas of how they can get in the game. Groundswell does a good job of being both informa...more
Most business books these days about social media are about the facts of how the web is changing consumer and company's interactions, but don't offer up too many ideas of how they can get in the game. Groundswell does a good job of being both informational and educational, giving suggestions of how a company (big or small) can start using social media technologies to participate in these conversations and close the loop between companies, consumers, and innovations. A very quick read, but one of the better books on social media I've read!(less)
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Charles McEnerney
gave to:
Vinyl Junkies: Adventures in Record Collecting (Paperback)
by
Brett Milano
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my rating:
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read in May, 2008, has a copy to sell/swap
Charles said:
"I reread this as I was editing my interview with Eli "Paperboy" Reed for Well-Rounded Radio as he is a bit of a vinyl junkie as well. As someone who buys A LOT of music, but doesn't necessarily care that much about the format it's on (unle...more
I reread this as I was editing my interview with Eli "Paperboy" Reed for Well-Rounded Radio as he is a bit of a vinyl junkie as well. As someone who buys A LOT of music, but doesn't necessarily care that much about the format it's on (unless it's a really crappy mp3), it's interesting to read this book and try and find that line between having to have the music vs. having to have a collectible item. I will admit I've done the same for certain artists, but this is something of a psychological study of collecting without being clinical. Many of these folks even recognize their obsessions and seem to get that it's beyond being about just hearing and experiencing music, though I do think there is something to wanting to be as close to the original recording as possible, which most digital technologies seem to push the listener further away. Overall, a fun book for anyone into music or into collecting anything else. (less)
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ArtsBoston
— 2 members
— last activity 27 days ago, 07:19PM
