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Thinking, Fast an...
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Fabiano Caruso is now friends with Jefferson Santos
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The Functional Art by Alberto Cairo
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Thinking, Fast and Slow by Daniel Kahneman
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Geek Wisdom by Stephen H. Segal
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Social Media ROI by Olivier  J Blanchard
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Wikinomics by Don Tapscott
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The World Is Flat by Thomas L. Friedman
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Made to Stick by Chip Heath
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The Lean Startup by Eric Ries
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The Dip by Seth Godin
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More of Fabiano's books…
Olivier J. Blanchard
“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.”
Olivier J. Blanchard, Social Media ROI: Managing and measuring social media efforts in your organization

Seth Godin
“The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of”
Seth Godin, Poke the Box

“The real world just doesn’t offer up as easily the carefully designed pleasures, the thrilling challenges, and the powerful social bonding afforded by virtual environments. Reality doesn’t motivate us as effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy.”
Jane McGonigal

Leo Babauta
“Principle 1: By setting limitations, we must choose the essential. So in everything you do, learn to set limitations.   Principle 2: By choosing the essential, we create great impact with minimal resources. Always choose the essential to maximize your time and energy.”
Leo Babauta, The Power Of Less: The Fine Art of Limiting Yourself to the Essential

Jason Fried
“It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.”
Jason Fried, Rework

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