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<![CDATA[new comment from Taylor]]>
http://www.goodreads.com/topic/show/241935-how-to-create-an-effective-newsletter
Taylor made a comment in the Connectture group:
The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.
Define Success
Ask yourself "What is the purpose of your newsletter?" A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.
Voice and Personality
Establish a voice or editorial personality—whether newsy, serious, gossipy or funny—that is synergistic with the image you want to portray and connects with your audience. Remember that e-mail newsletters aren't e-mail promotions designed to stimulate immediate action. Sales and promotional copy don't suit e-newsletters. Nor does the traditional tone of broadcast corporate communications. Think of your newsletter as a one-on-one conversation. Just imagine sitting in a coffee shop talking informally with a customer. That's the starting point for your approach—a more personable and appropriate "human" voice will come naturally. Drop the jargon, drop the sales pitch, be as honest as you can, and talk like a human being. You can have as much or as little personality as is appropriate. Consider adding a brief editorial, a comment or two, an editor's note, a couple of lines of commentary, a touch of opinion; adding a little human element here and there. Sign editorials, give authors a byline, or list some names down in the administrative section of each issue to which your readers can relate to.
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<![CDATA[new comment from Taylor]]>
http://www.goodreads.com/topic/show/78326-share-comments-reviews-on-business-books
Taylor made a comment in the Business Readers group:
Have a look at www.connectture.com
Its business networking site.
They have a book section where its members can read/write comments/reviews/recommendations about business related books.
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<![CDATA[new comment from Taylor]]>
http://www.goodreads.com/topic/show/76186-new-profile
Taylor made a comment in the LinkedIn group:
try out this new business network - www.connectture.com - you don't need to input your data again if you have a linkedin account - on connectture.com they have a cool interface to linkedin
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<![CDATA[new comment from Taylor]]>
http://www.goodreads.com/topic/show/36206-reading-most-fiction-is-a-waste-of-time
Taylor made a comment in the Connectture group:
Reading (most) fiction is a waste of time!
I keep hearing things on the radio about wanting to get people to read more fiction books. It seems to me that this is for the most part a waste of time. Getting people into the "habit" of reading Mills and Boone (I am sure they are very nice books!) is of no value in my world. Of course there are indeed great works of art in fictional form but the other 99% of pulp I believe you could burn and nobody would be any worse off (except publishers?). What do you think?
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<![CDATA[new comment from Taylor]]>
http://www.goodreads.com/topic/show/28305-world-food-shortage
Taylor made a comment in the Connectture group:
Hi All,
It has been in the news lately that the world is facing severe food shortages.
This has especially affected the poor nations. My heart goes out to people in those countries in Africa who are hit the most. As world citizens, how can we help? Thoughts?
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<![CDATA[New Update update]]>