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Research isn’t a time-sink; it’s a profit center.Anonymous
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research is not optional
Discovery is so important, we won’t take a project at Mule if a client won’t do it. Research isn’t an optional phase of design; it’s the keystone under which everything else rests.Anonymous
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@monteiro telling it like it is
Good design doesn’t stem from intuition, talent, or luck (although I’ll take a smidgen of each). It comes from research and understanding.Anonymous
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Flow by Mihaly Csikszentmihalyi
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Visual Meetings by David Sibbet
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Unfolding the Napkin by Dan Roam
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Resonate by Nancy Duarte
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Business Model Generation by Alexander Osterwalder
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Change by Design by Tim Brown
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Thinkertoys by Michael Michalko
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More of Niels's books…
“Discovery is so important, we won’t take a project at Mule if a client won’t do it. Research isn’t an optional phase of design; it’s the keystone under which everything else rests.”
Anonymous

“Good design doesn’t stem from intuition, talent, or luck (although I’ll take a smidgen of each). It comes from research and understanding.”
Anonymous

“Research isn’t a time-sink; it’s a profit center.”
Anonymous

Michael
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