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January 06
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Anne Ruthmann
added a quote:
"What would you attempt to do if you knew you could not fail?"
— Robert Schuller
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Anne Ruthmann
added a quote:
"The true voyage of discovery consists,
not in seeking new landscapes,
but in having new eyes.
"
— Marcel Proust
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Anne Ruthmann
marked as to-read:
Tribes: We Need You to Lead Us (Hardcover)
by
Seth Godin
bookshelves:
pleasure,
to-read
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my rating:
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Anne Ruthmann
marked as to-read:
Outliers (Hardcover)
by
Malcolm Gladwell
bookshelves:
business,
to-read
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my rating:
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Anne Ruthmann
is currently reading:
Iconoclast: A Neuroscientist Reveals How to Think Differently (Hardcover)
by
Gregory Berns
bookshelves:
currently-reading,
pleasure
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my rating:
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read in January, 2009
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Anne Ruthmann
gave  to:
The Giving Tree (Hardcover)
by
Shel Silverstein
bookshelves:
pleasure
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my rating:
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Anne said:
"This book has been a source of comfort for many different situations throughout my entire life. I simply love it.
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Anne Ruthmann
gave to:
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Don't (Paperback)
by
Robert T. Kiyosaki
bookshelves:
business
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my rating:
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read in December, 2007
Anne said:
"If you came from a family that avoided the subject of money, or had problems when discussing money, this is a MUST read. It uses a story format to convey the two major differences in the ways that people deal with money - one that uses money to make...more
If you came from a family that avoided the subject of money, or had problems when discussing money, this is a MUST read. It uses a story format to convey the two major differences in the ways that people deal with money - one that uses money to make more money, and one that uses money to get by in life. It's a quick and easy read - my husband and I actually listened to it on audio during one of our drives for the holidays. It was a real eye opener about some of our learned money habits and if nothing else, will get you to consider the different ways in which people treat money.(less)
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Anne Ruthmann
gave  to:
Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
by
Ori Brafman (Goodreads author)
bookshelves:
business
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my rating:
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read in November, 2008
Anne said:
"This book is a pretty quick read - I picked it up at the airport on my way to Jamaica and finished it poolside on a Sunday after a wedding. It's an interesting and easy to understand look at the neurological research behind persuasion and motivation...more
This book is a pretty quick read - I picked it up at the airport on my way to Jamaica and finished it poolside on a Sunday after a wedding. It's an interesting and easy to understand look at the neurological research behind persuasion and motivation. I wished that there was a little more depth to the studies and the various factors that went into testing the findings, but I'm sure most people aren't interested in the actual research as much as the generalized findings. I would recommend this to anyone who has something to sell, something to manage, or to those who need support for a cause. This is a quick and easy dissection of what will motivate others to buy or participate.(less)
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February 15, 2008
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Anne Ruthmann
gave  to:
Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE (Audio CD)
by
Chris Anderson (Goodreads author)
bookshelves:
business
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my rating:
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Anne said:
"This may be an eye opener to an older generation that comes from a big media dominated lifestyle, but I think to a younger generation, this is pointing out the obvious about what trendsetters today are already doing to become more successful. If you...more
This may be an eye opener to an older generation that comes from a big media dominated lifestyle, but I think to a younger generation, this is pointing out the obvious about what trendsetters today are already doing to become more successful. If you found this book interesting, the next read I would suggest would be "Microtrends"- where all of the smaller segments are actually talked about in terms of how you can market directly to them.(less)
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