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Steve rated a book 5 of 5 stars
The Myths of Innovation by Scott Berkun
The Myths of Innovation
by Scott Berkun (Goodreads Author)
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A quick, must-read for any of you engineers or techies out there!

He lists and then debunks many of the favorite innovation myths we technical folks live by, for example, "The Myth of Epiphany," "The Myth of the Lone Inventor" and "People Like New Ide...more
Steve rated a book 4 of 5 stars
All Marketers Are Liars by Seth Godin
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This book is interesting from a marketing perspective in that he says that spending time and effort to convince people logically is a waste of resources.

People have worldviews that change slowly, and the best way to convince them of something is to t...more
Steve rated a book 5 of 5 stars
Made to Stick by Chip Heath
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If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read!

Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and...more
Steve rated a book 5 of 5 stars
Innovation and Entrepreneurship by Peter F. Drucker
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Steve rated a book 3 of 5 stars
Rules For Revolutionaries by Guy Kawasaki
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Steve rated a book 3 of 5 stars
The Art of the Start by Guy Kawasaki
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Steve rated a book 4 of 5 stars
Unleashing the Ideavirus by Seth Godin
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Steve rated a book 3 of 5 stars
Small Is the New Big by Seth Godin
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Steve is now friends with Zoe
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Zoe
Zoe
473 books | 155 friends




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