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The Myths of Innovation by Scott Berkun
The Myths of Innovation
by Scott Berkun (Goodreads Author)
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A quick, must-read for any of you engineers or techies out there!

He lists and then debunks many of the favorite innovation myths we technical folks live by, for example, "The Myth of Epiphany," "The Myth of the Lone Inventor" and "People Like New Ide
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All Marketers Are Liars by Seth Godin
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This book is interesting from a marketing perspective in that he says that spending time and effort to convince people logically is a waste of resources.

People have worldviews that change slowly, and the best way to convince them of something is to t
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Made to Stick by Chip Heath
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If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read!

Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and
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Innovation and Entrepreneurship by Peter F. Drucker
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Rules For Revolutionaries by Guy Kawasaki
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The Art of the Start by Guy Kawasaki
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Unleashing the Ideavirus by Seth Godin
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Small Is the New Big by Seth Godin
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