false2677459 In 1995, he joined Time Inc. where, as editor of strategic development, he helped TIME magazine launch a series of new initiatives, including Time.com and Time for Kids, a weekly newsmagazine for children.
In 1999, Eisenberg was named executive vice president and creative director at Lands’ End, where he oversaw all print and online creative efforts.
Eisenberg resigned from Lands’ End in 2004 to begin work on The Number, which the Quill Awards cited as one of the best business books of 2006, Business Week named one of the “Top 10 Career Books of 2006,” and was winner of a “2007 Books for a Better Life Award.” The book earned a place on numerous bestseller lists, including The New York Times, The Wall Street Journal, Business Week and USA Today.
Since publication of The Number, Eisenberg has been a keynote speaker at dozens of U.S. and international conferences devoted to the emotional and material aspects of financial planning.
In November, 2009, Eisenberg published Shoptimism, an account of the author's three year probe into selling strategies and consumer psychology. The quest included a stint as a clerk at Target, numerous encounters with leading academic and marketing experts, a look into the brave new world of online chatter, repeated forays into stores of every description, where Eisenberg observed the behavior – rational and otherwise – of strangers, friends, and family members, who kept on shopping through economic good times, then bad.
A graduate of the University of Pennsylvania, where he has been a visiting scholar, Eisenberg was one of the founding fathers of Rotisserie League Baseball. He divides his time between Chicago and New York City.
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