false 4 23 17 true 5777826 read 1 true 5603416 currently-reading 5 true 5603415 to-read <![CDATA[Eric added 'Crush It!: Why Now Is the Time to Cash In on Your Passion']]> http://www.goodreads.com/review/show/69813632 Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover) by Gary Vaynerchuk
]]> <![CDATA[Eric added 'Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity']]> http://www.goodreads.com/review/show/77842748 Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback) by Avinash Kaushik
bookshelves: to-read
]]> <![CDATA[Eric added 'The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities']]> http://www.goodreads.com/review/show/77842614 The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities (Hardcover) by Tara Hunt
bookshelves: to-read
]]> <![CDATA[Eric added 'The Power Of Less: The Fine Art of Limiting Yourself to the Essential']]> http://www.goodreads.com/review/show/77568559 The Power Of Less: The Fine Art of Limiting Yourself to the Essential (Hardcover) by Leo Babauta
]]> <![CDATA[Eric added 'Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide']]> http://www.goodreads.com/review/show/70546782 to: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide (Paperback) by John Jantsch
This book definitely needs to be in the hands of anyone doing any kind of business. It's a thought-provoking read in the way you view your own business image and how you can get your customers to see it the same way, if not better. The short review tips at the end of each chapter are excellent refreshers and the examples are idea generators. Everyone is in the marketing business and finding out who your ideal customer is and what you are really selling is the start of a solid campaign. Part of the Duct Tape system is getting to the point where your loyal customers (influencers)will market your business for you, through referrals. ]]> <![CDATA[Eric added 'Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back']]> http://www.goodreads.com/review/show/74277617 Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back (Hardcover) by Rohit Bhargava
bookshelves: to-read
]]> <![CDATA[Eric added 'The Tipping Point']]> http://www.goodreads.com/review/show/66936424 to: The Tipping Point (Paperback) by Malcolm Gladwell
Good read so far. Some pretty interesting studies in what makes an epidemic tip, whether it'd be crime, disease, or a product. ]]> <![CDATA[Eric is on page 60 of The Tipping Point ]]> http://www.goodreads.com/review/show/66936424 Eric is on page 60 of 304 of The Tipping Point ]]> <![CDATA[Eric Ungs took the never-ending book quiz]]> http://www.goodreads.com/trivia 2616098 Eric Ungs took the never-ending book quiz.
questions answered: 1
correct: 1 (100.0%)
skipped: 0
best streak: 1
questions added: 0
]]>