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GiGi's bookshelves
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07/02
GiGi
gave
to:
Phantoms in the Brain: Probing the Mysteries of the Human Mind (Paperback) by V.S. Ramachandran, Sandra Blakeslee bookshelves: currently-reading |
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04/06
GiGi
is currently reading:
Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before (Paperback) by Jean M. Twenge bookshelves: currently-reading |
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10/27
GiGi
is currently reading:
Proust Was a Neuroscientist (Hardcover) by Jonah Lehrer (Goodreads author!) bookshelves: currently-reading |
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GiGi's recent updates (rss)
| July 02 | ||
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GiGi
gave
to:
Phantoms in the Brain: Probing the Mysteries of the Human Mind (Paperback) by V.S. Ramachandran, Sandra Blakeslee bookshelves: currently-reading |
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| April 06 | ||
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GiGi
gave
to:
Zag: The Number One Strategy of High-Performance Brands (Paperback) by Marty Neumeier |
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GiGi
marked as to-read:
Hello, I'm Special: How Individuality Became the New Conformity (Paperback) by Hal Niedzviecki (Goodreads author!) bookshelves: to-read |
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GiGi
marked as to-read:
The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture (Hardcover) by Denise Shiffman (Goodreads author!) bookshelves: to-read |
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GiGi
is currently reading:
Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before (Paperback) by Jean M. Twenge bookshelves: currently-reading |
my rating:
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GiGi
gave
to:
Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue, and Partnership (Hardcover) by Joseph Jaffe |
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recommended for: marketers, big media peeps trying to 'get' community
read in April, 2008 
GiGi said:
"As someone who works in curating and harnessing social media, or rather, conversations, this Join the Conversation sort of stated the obvious. There are a couple of interesting anecdotes to learn from but this is a book for marketers and agencies to ...more
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GiGi
gave
to:
Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work (Hardcover) by David Minter |
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recommended for: anyone launching their own product/service, or anyone in management that is tasked with "ideation."
read in March, 2008
GiGi said:
"This rapid read (perfect for short commuters and laundry doers) taught me how to recognize the pitfalls of where great ideas go horribly wrong, or worse, never take flight at all.
Having worked on five major product launches (either as a consulta...more " |
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| November 04 | ||
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GiGi
gave
to:
Guns, Germs, and Steel (Paperback) by Jared Diamond |
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read in January, 2002
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| October 27 | ||
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GiGi
gave
to:
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) by Chip Heath, Dan Heath |
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recommended for: marketing people, writers, ad and agency people, anyone that needs to sell and idea to anyone
read in October, 2007
GiGi said:
"Lots and lots of concrete examples and evidence in this book. You may not necessarily remember the SUCCESS thing a week or month after reading the book, but you will remember the principles.
Whether you're heading into a pitch meeting or trying t...more " |
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GiGi
is currently reading:
Proust Was a Neuroscientist (Hardcover) by Jonah Lehrer (Goodreads author!) bookshelves: currently-reading |
my rating:
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