Umar Ghumman’s Profile

87 ratings (3.66 avg)
49 reviews

http://www.umarg.com

http://www.goodreads.com/umarghumman

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Umar’s favorite books

The 22 Immutable Laws of Marketing by Al Ries

A Whack on the Side of the Head by Roger Von Oech

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Umar’s Bookshelves

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Umar's Recent Updates

Umar Ghumman is now friends with Sehr Jalil
May 11, 2013 10:52am
Umar Ghumman added the Goodreads iPhone app
May 21, 2012 07:11pm
Umar Ghumman rated a book 1 of 5 stars Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
If you reading this book for insight into the world of neuromarketing will be disappointed.
Dec 03, 2011 04:37pm · see review
Umar Ghumman liked Dinah's review of Buyology: " Under normal circumstances I wouldn't even review this book because a) it was awful, and b) I wanted to throttle the smug little billionaire consultant of an author three times a chapter, and why would I revisit that in a review? But this is the f... " Read more of this review »
Dec 03, 2011 04:34pm · see review
Umar Ghumman rated a book 3 of 5 stars Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back by Rohit Bhargava (Goodreads Author) read in January, 2009	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A good round up of all thing PR and Image building but nothing ground breaking.
Dec 03, 2011 04:30pm · see review
Umar Ghumman rated a book 3 of 5 stars The Kite Runner by Khaled Hosseini read in December, 2011	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Unusual. Touching.
Dec 03, 2011 04:28pm · see review
Umar Ghumman rated a book 4 of 5 stars Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan (Goodreads Author)	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
What a great piece of writing, every time a pick it up, I learn a new nugget of information.
Dec 03, 2011 04:26pm · see review
Umar Ghumman rated a book 5 of 5 stars The Art of War by Sun Tzu read in January, 2007	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Classic! "In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory." 'Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.'
Dec 03, 2011 04:22pm · see review
Umar Ghumman rated a book 4 of 5 stars On War by Carl von Clausewitz	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Very difficult read but worth every bit of it. The lessons in strategy and tactics are incomparable, must read for all marketing professionals.
Dec 03, 2011 04:18pm · see review
Umar Ghumman rated a book 4 of 5 stars The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly by David Meerman Scott	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
If you are trying to understand the tactical side of marketing, this book is a good read. The author is smart in his description and use of tactics however most of the examples and case studies assume that the positioning and the ideas are already ba...more
Dec 03, 2011 04:09pm · see review