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  <name><![CDATA[Davidheatley]]></name>
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    	<title>
    		<![CDATA[Davidheatley added 'The Dip: A Little Book That Teaches You When to Quit']]>
    	</title>
  	  	<link>http://www.goodreads.com/review/show/51304138</link>
  	
    	<description>
    		<![CDATA[
    			Davidheatley gave <img alt="3 of 5 stars" class="star" height="15" src="http://www.goodreads.com/images/layout/stars/red_star_3_of_5.gif?1259741583" title="3 of 5 stars" width="75" /> to:	<a href="http://www.goodreads.com/book/show/324748.The_Dip_A_Little_Book_That_Teaches_You_When_to_Quit" class="bookTitle">The Dip: A Little Book That Teaches You When to Quit (and When to Stick)</a>
    			<span class="by">by</span>
    			<a href="http://www.goodreads.com/author/show/1791.Seth_Godin" class="authorName">Seth Godin</a>
    			<br/>
    			



          
    			  A good fast read. Points out that to be successful you want to be number one... And that to get there you'll need to go through some pain... And its the breaking through the pain that gives you the competitive advantage. And that the returns as number one are far greater than number 2,3,4. A bit flaky in points and really dosen't give clear examples to help you distinguish between being in a dead end and in a dip other than if you are making progress then you are in a dip and on to greatness!? Lots of waffle in the middle talking about companies that have demonstrated pushing through the dip to be successful... yep great if you are into reading about other companies...  Could have reduced the book to about 3 pages but then it would not be a book. A good book to focus your thinking about thinking big and not mediocre.      
    			
    		]]>
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  <title>
		<![CDATA[Davidheatley 

  is on page 35 of Primal Branding: Cre...

]]>
	</title>
	<link>http://www.goodreads.com/review/show/51304020</link>
	<description>
		<![CDATA[<a href="http://www.goodreads.com/user/show/1968149-davidheatley">Davidheatley</a>       is on page 35  of     <a href="http://www.goodreads.com/book/show/644198.Primal_Branding_Create_Zealots_for_Your_Brand_Your_Company_and_Your_Future" class="bookTitle">Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future</a><div style="text-align:right">  <a href="/user_status/show/582583-is-on-page-35-of-primal-branding-create-zealots-for-your-brand-your-co" class="actionLink">add a comment</a></div>
		]]>
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      </update>
            <update type="review">
        
  
  
  
    
    	<title>
    		<![CDATA[Davidheatley added 'Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future']]>
    	</title>
  	  	<link>http://www.goodreads.com/review/show/51304020</link>
  	
    	<description>
    		<![CDATA[
    			Davidheatley is currently reading:	<a href="http://www.goodreads.com/book/show/644198.Primal_Branding_Create_Zealots_for_Your_Brand_Your_Company_and_Your_Future" class="bookTitle">Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future (Audio CD)</a>
    			<span class="by">by</span>
    			<a href="http://www.goodreads.com/author/show/420164.Patrick_Hanlon" class="authorName">Patrick Hanlon</a>
    			<br/>
    			

	<span class="userReview">bookshelves: </span>
	
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    		]]>
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            <update type="review">
        
  
  
  
    
    	<title>
    		<![CDATA[Davidheatley added 'Tribes: We Need You to Lead Us']]>
    	</title>
  	  	<link>http://www.goodreads.com/review/show/44683250</link>
  	
    	<description>
    		<![CDATA[
    			Davidheatley marked as to-read:	<a href="http://www.goodreads.com/book/show/3828382.Tribes_We_Need_You_to_Lead_Us" class="bookTitle">Tribes: We Need You to Lead Us (Hardcover)</a>
    			<span class="by">by</span>
    			<a href="http://www.goodreads.com/author/show/1791.Seth_Godin" class="authorName">Seth Godin</a>
    			<br/>
    			

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		<a href="http://www.goodreads.com/review/list/1968149?shelf=to-read" class="actionLinkLite">to-read</a>
	
	<br/>



          
    			  To be read
    			
    		]]>
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            <update type="review">
        
  
  
  
    
    	<title>
    		<![CDATA[Davidheatley added 'On Human Nature']]>
    	</title>
  	  	<link>http://www.goodreads.com/review/show/44682872</link>
  	
    	<description>
    		<![CDATA[
    			Davidheatley gave <img alt="3 of 5 stars" class="star" height="15" src="http://www.goodreads.com/images/layout/stars/red_star_3_of_5.gif?1259741583" title="3 of 5 stars" width="75" /> to:	<a href="http://www.goodreads.com/book/show/62555.On_Human_Nature" class="bookTitle">On Human Nature (Paperback)</a>
    			<span class="by">by</span>
    			<a href="http://www.goodreads.com/author/show/31624.Edward_O_Wilson" class="authorName">Edward O. Wilson</a>
    			<br/>
    			

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		<a href="http://www.goodreads.com/review/list/1968149?shelf=to-read" class="actionLinkLite">to-read</a>
	
	<br/>



          
    			  Start out good... then the info get a little dated and lost. Finishes strong. A hard read though. A lot of padding through the middle. Arguments aren't focused but you get there in the end. I suppose I like punchy to the point information but found this book tough going... it's like driving through Australian outback... you have to drive a long way before you see anything.   
    			
    		]]>
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      </update>
            <update type="review">
        
  
  
  
    
    	<title>
    		<![CDATA[Davidheatley added 'The Tipping Point']]>
    	</title>
  	  	<link>http://www.goodreads.com/review/show/44681990</link>
  	
    	<description>
    		<![CDATA[
    			Davidheatley gave <img alt="5 of 5 stars" class="star" height="15" src="http://www.goodreads.com/images/layout/stars/red_star_5_of_5.gif?1259741583" title="5 of 5 stars" width="75" /> to:	<a href="http://www.goodreads.com/book/show/2612.The_Tipping_Point" class="bookTitle">The Tipping Point (Paperback)</a>
    			<span class="by">by</span>
    			<a href="http://www.goodreads.com/author/show/1439.Malcolm_Gladwell" class="authorName">Malcolm Gladwell</a>
    			<br/>
    			

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    			  It's a great read. 
    			
    		]]>
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            <update type="review">
        
  
  
  
    
    	<title>
    		<![CDATA[Davidheatley added 'We Might as Well Win: On the Road to Success with the Mastermind Behind a Record-setting Eight Tour De France Victories']]>
    	</title>
  	  	<link>http://www.goodreads.com/review/show/44683049</link>
  	
    	<description>
    		<![CDATA[
    			Davidheatley gave <img alt="3 of 5 stars" class="star" height="15" src="http://www.goodreads.com/images/layout/stars/red_star_3_of_5.gif?1259741583" title="3 of 5 stars" width="75" /> to:	<a href="http://www.goodreads.com/book/show/3732908.We_Might_as_Well_Win_On_the_Road_to_Success_with_the_Mastermind_Behind_a_Record_setting_Eight_Tour_De_France_Victories" class="bookTitle">We Might as Well Win: On the Road to Success with the Mastermind Behind a Record-setting Eight Tour De France Victories (Hardcover)</a>
    			<span class="by">by</span>
    			<a href="http://www.goodreads.com/author/show/1012860.Johan_Bruyneel" class="authorName">Johan Bruyneel</a>
    			<br/>
    			



          
    			  Ok read, some light insight to behind the scenes of Lance Armstrong
    			
    		]]>
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      </update>
            <update type="review">
        
  
  
  
    
    	<title>
    		<![CDATA[Davidheatley added 'Influence: The Psychology of Persuasion']]>
    	</title>
  	  	<link>http://www.goodreads.com/review/show/44682680</link>
  	
    	<description>
    		<![CDATA[
    			Davidheatley gave <img alt="4 of 5 stars" class="star" height="15" src="http://www.goodreads.com/images/layout/stars/red_star_4_of_5.gif?1259741583" title="4 of 5 stars" width="75" /> to:	<a href="http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion" class="bookTitle">Influence: The Psychology of Persuasion (Collins Business Essentials)</a>
    			<span class="by">by</span>
    			<a href="http://www.goodreads.com/author/show/16171.Robert_B_Cialdini" class="authorName">Robert B. Cialdini</a>
    			<br/>
    			



          
    			  great read
    			
    		]]>
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