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Heidi rated a book 1 of 5 stars
Marketing To The Social Web by Larry Weber
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I saw this book on a client's shelf and thought, "Oh, goodie! One I haven't read!" I promptly ordered a copy, dove in... and was underwhelmed with a big side of "meh." I understand that social media changes daily, and hardcover published books can't ...more
Heidi rated a book 3 of 5 stars
Across the Nightingale Floor by Lian Hearn
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Heidi rated a book 4 of 5 stars
American Nerd by Benjamin Nugent
American Nerd: The Story of My People
by Benjamin Nugent (Goodreads Author)
read in July, 2008
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I ran across a recommendation for American Nerd somewhere in the blogosphere, and the title alone sparked my curiosity enough that I ordered a copy and dove in.

American Nerd is the history of the origin and development of the subcultures that are gen
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Heidi rated a book 4 of 5 stars
Managing Online Forums by Patrick O'Keefe
Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards
by Patrick O'Keefe (Goodreads Author)
recommended to Heidi by: Patrick O'Keefe
read in August, 2008
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Patrick does a great job of giving you all the details you need to create a successful online forum, from the why to the excruciatingly detailed how. Some chapters are good reference, but definitely read the first half before you create your own foru ...more
Heidi rated a book 2 of 5 stars
The Soft Addiction Solution by Judith Wright
The Soft Addiction Solution
by Judith Wright
recommended to Heidi by: Judith Wright
read in September, 2008
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Last month, I had the pleasure of hearing Judith Wright speak on her pet topic of soft addictions. It's a curious topic--we all know what addictions are, and we know they're bad. But "soft addictions"? Intriguing, and her demo reel shows it, with a l
...more
Heidi rated a book 5 of 5 stars
The Cluetrain Manifesto by Rick Levine
The Cluetrain Manifesto
by Rick Levine
read in January, 2007
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I recommend that all my social media/podcasting clients read this book. Yeah, it's older, but it really describes the nature of new media and the attitude you have to take when blogging or podcasting--that this is about engaging in a conversation and ...more
Heidi rated a book 4 of 5 stars
All I Did Was Ask by Terry Gross
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Writing a full review on my blog, but my notes:
* She does a lot of research and asks really specific questions rather than broad ones. Googling the interviewee isn't enough; you need to find interesting personal tidbits about his/her life to make the
...more
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