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Simone Smith said:
"A fantastically well-written book, but difficult to slog through, given that it seems to be about Steve Jobs perpetually storming around and being mean to people."
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rated a book 4 of 5 stars
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| The Brand Gap is an excellent book to read when just starting to formulate (or re-position) a brand as it prompts you with some very good questions and offers a great toolkit of heuristics. I blew through it in a couple of hours (reading and re-readi...more | |
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| A fantastically well-written book, but difficult to slog through, given that it seems to be about Steve Jobs perpetually storming around and being mean to people. | |
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“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
― George Bernard Shaw, Man and Superman
― George Bernard Shaw, Man and Superman
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