Tim read and liked Keith's review of Free: The Future of a Radical Price:

"I read this book primarily because it was, well, free, and because Chris Anderson is a well known author due to The Long Tail (which I never read but heard a lot about). In the introduction he describes how as he researched the book he encountered tw...more I read this book primarily because it was, well, free, and because Chris Anderson is a well known author due to The Long Tail (which I never read but heard a lot about). In the introduction he describes how as he researched the book he encountered two different reactions to it - the younger crowd (under-30 I think it was) thought that the ideas were basically self-evident while the older crowd thought that there was no such thing as free and that there is no way you could build a business model on giving things away.

I'm no longer under 30 but I guess am close enough to it and involved enough in technology that the ideas in this book were to me of the self-evident variety. There was nothing in here that I hadn't read about before or seen in practice somewhere. It's a useful read for people curious about how business models can in fact be built on free, and a good book for people who badly misunderstand the whole "information wants to be free" slogan - Anderson does a good job communicating his ideas in an understandable way. But for the technologically savvy there's not much here.(less) "