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A fascinating and refreshingly non-sugarcoated look at the deep history of climate on the earth, and what it can tell us about what we might be in store with future climate change. I learned a ton of amazing things about the science and history of th...moreA fascinating and refreshingly non-sugarcoated look at the deep history of climate on the earth, and what it can tell us about what we might be in store with future climate change. I learned a ton of amazing things about the science and history of the earth/atmosphere/ocean system, and the writing tone is directly from a scientist working "in the trenches" who is clearly expert in his field and also clearly dismayed that the public climate debate is so light on real scientific information. So while it's a bit "unpolished" at times, to me it made the writing much more compelling and authentic and entertaining. Highly recommended for anyone that's trying to become better educated about how our amazingly complex and surprisingly fragile planet works and how we're affecting it.(less)
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It's easy to be depressed by the major challenges facing the planet and the seeming lack of will or ability by our elected officials to do anything serious about it, but Plan B 4.0 gave me more optimism and specific ideas about how we might make this...moreIt's easy to be depressed by the major challenges facing the planet and the seeming lack of will or ability by our elected officials to do anything serious about it, but Plan B 4.0 gave me more optimism and specific ideas about how we might make this change than anything I've read before. Brown has been revising this book for many years, so "4.0" is the latest version. Thus its ideas are very contemporary and clearly reflect a deep base of knowledge of the political and economic realities surrounding alternative energy, climate change, etc. Recommended for anyone who wants to be a realistic, well-informed optimist about the future.(less)
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A fascinating (and often hilarious) inside look at the history and operations of the secret service. I didn't realize how recently presidents started getting protected (officially Truman was the first) and how small the secret service was until quite...moreA fascinating (and often hilarious) inside look at the history and operations of the secret service. I didn't realize how recently presidents started getting protected (officially Truman was the first) and how small the secret service was until quite recently. And since the secret service sees everything, the book is full of stories of past presidents doing all kinds of wacky and ridiculous things that one could never get away with today. It also makes you realize just how impossibly hard it is to really protect someone fully, especially if they need to be out and interacting with the public.(less)
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This book informed and changed the way I view current events and the global balance of power in a major way. And it was a joy to read. Highly recommended for anyone interested in "how the world really works".
It's a smart, dense, and hard-hitting lo...moreThis book informed and changed the way I view current events and the global balance of power in a major way. And it was a joy to read. Highly recommended for anyone interested in "how the world really works".
It's a smart, dense, and hard-hitting look at the cultural and geopolitical factors and challenges shaping the major countries and regions of the world, and how that's likely to influence the course of the next century, including who will rise and fall, where conflicts will arise, and how wars will be fought. His predictions are not at all what I suspected, but he defends them with historical context and statistics that are quite impressive (and taught me a lot).
Even if all his predictions don't turn out to be correct, his view of the future is one hell of a compelling and gripping story.(less)
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A quick and enjoyable read with some interesting insights into the ways people are systematically irrational in their decision making. For instance, there's a good explanation of how and why monetary incentives can crowd out social or altruistic ince...moreA quick and enjoyable read with some interesting insights into the ways people are systematically irrational in their decision making. For instance, there's a good explanation of how and why monetary incentives can crowd out social or altruistic incentives (something Clay Shirky has also talked about in the context of open source and online communities). But I couldn't help feeling that the book suffered a bit from "trying to write like Malcolm Gladwell without being Malcolm Gladwell".(less)
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GaryVee explains how he turned his passion and knowledge of wine into a personal brand and career with the no-holds-barred enthusiasm you'd expect from him. It's a very quick read (took me <2 hours) and it's remarkably concise and to the point. If yo...moreGaryVee explains how he turned his passion and knowledge of wine into a personal brand and career with the no-holds-barred enthusiasm you'd expect from him. It's a very quick read (took me <2 hours) and it's remarkably concise and to the point. If you know Gary well, you'll have heard most of the book's contents directly from him already, but that's another way of saying it's an authentic way to quickly learn what he has to say.
The quick summary is: if you're super passionate about a given niche topic, there's never been a better chance to make that your livelihood, thanks largely to the abundance today of social media and advertising dollars moving online. While not everyone who reads this will or should quit their day jobs, the tips and insights are quite broadly applicable, especially the point that you can and should be building your own personal brand through whatever you're doing, esp. if you're passionate and knowledgeable about your subject, which hopefully you should be if you're doing it for a living. He also makes the (often missed) point that the main thing he's optimizing for here is not wealth generation per se, but rather happiness by being able to make your living by doing what you genuinely love to do. That's why "Love your family" is his rule #1.(less)
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An enjoyable read that taught me a lot. If you haven't read Pollan's "The Omnivore's Dilemma" or "In Defense of Food", I would still start with those first, but if they've left you wanting more, this book is a welcome addition--full of the same smart...moreAn enjoyable read that taught me a lot. If you haven't read Pollan's "The Omnivore's Dilemma" or "In Defense of Food", I would still start with those first, but if they've left you wanting more, this book is a welcome addition--full of the same smart, poetic prose that makes Pollan's books as much fun to read as they are educational. In this book he tells the story of four plants--apples, tulips, marijuana, and potatoes--to explain four basic human desires--sweetness, beauty, intoxication, and control, respectively--and how those plants have changed us to improve their lives just as much as we think we've done to them. It's a clever point-of-view that he also brings up in his later books, but since this book is less grand and preachy in its aims, it's developed more fully and surrounded with more great storytelling.(less)
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This is required reading for EVERYONE. I'm serious.
Friedman brilliantly and comprehensively lays out the case for (1) why our current carbon-intensive energy system is the biggest issue facing America and the planet--not just because of climate ch...moreThis is required reading for EVERYONE. I'm serious.
Friedman brilliantly and comprehensively lays out the case for (1) why our current carbon-intensive energy system is the biggest issue facing America and the planet--not just because of climate change, but also for dealing with population growth and poverty, combating fundamentalist militants funded by petro-dictators, preventing the loss of biodiversity, and more--(2) why rallying America to really embrace a fundamental change to our energy system is also the biggest opportunity to improve America--our economy, our competitiveness, our focus on science and education, and our standing in the world--and (3) what that new energy system might look like, and how we might get there--from the right govt policies to the technical implementation of a smart grid to the impact it will have on business and daily life.
If you're anything like me, this book will make you incredibly angry--because the status quo is so damaging and wrong-headed in so many ways, and because our current govt is seemingly so inept, lazy, and corrupt to do anything serious about it--but also incredibly enlightened--about the way the energy system and political environment really works, what effects it's having, and where efforts are already underway (especially in Europe and China) to change the system. I thought I basically knew this stuff already, but I learned a ton, and I think that any educated citizen who cares about the fate of our country and planet has a responsibility to learn more about this vast, complex, and important topic so that we have a chance to help push our leaders in the right direction.
On a personal note: my dad has been telling me (and anyone who will listen) for some time how important this book is--and dad, you were right. Given the book's title and length, I had worried that it might take a lot of time to read and not really tell me that much I didn't already know. Boy was I wrong. And that's why I hope you'll take my word for it that you should read it too!(less)
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