Fred Zimny’s Profile

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http://serve4impact.com

The Effortless Ex...
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Jun 20, 2015 07:59AM

 
Engaging Customer...
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No Ordinary Disru...
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Fred's Recent Updates

Fred Zimny is now friends with Matthew David
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The Effortless Experience by Matthew Dixon
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The Effortless Experience by Matthew Dixon
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Chief Customer Officer 2.0 by Jeanne Bliss
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It was Sarah Chambers' review that triggered me:

"We can’t believe it’s been 10 years since Jeanne Bliss’ first book on the Chief Customer Officer (CCO) was released. Chief Customer Officer : Getting Past Lip Service to Passionate Action revolutionize
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Fred Zimny wants to read
Buyer Personas by Adele Revella
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Lifestyle Brands by Stefania Saviolo
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Chief Customer Officer 2.0 by Jeanne Bliss
Fred Zimny rated a book 4 of 5 stars
Understanding Digital Marketing by Damian Ryan
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Basic and elaborate in a fine way

It is a fine easy read for a topic, influenced by time

I missed the list with references.

An elaborate review will be delivered in the course of June.

Book is on the reading list of the Coursera MOOC Digital Marketing
Understanding Digital Marketing by Damian Ryan
"This 3rd edition offers an update to the original and remains a good general introduction to the topic, probably suitable as one among many texts for an introductory advertising/PR course. It also functions as a fairly good reference text, given t..." Read more of this review »
Fred Zimny is currently reading
Chief Customer Officer 2.0 by Jeanne Bliss
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