Trivia about Predictably Irrational: The Hidden Forces That Shape Our Decisions


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In Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely describes a pricing technique where one option is given that is never meant to be chosen but is used to make one of two other options more desirable. What is this technique of a "false" option called?
In Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely what is price anchoring?
In Predictably Irrational: The Hidden Forces That Shape Our Decisions when Dan Ariely conducted the blind taste test beer experiment in MIT's "Muddy Charles", what special ingredient was added to the "regular" beer to create "MIT Brew".

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