10 facts about SEO
by Philips
genre:
Computers & Internet
description:
10 facts about SEO
chapters
chapter 1:
10 facts about SEO
10 facts about SEO
chapter 1
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updated 06/05/08
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1449 characters
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0 people liked it
1. It has nothing to do with ‘sponsored links’. SEO is aimed at achieving the highest position possible in the 'organic' listings on the search engine results pages, not in the ‘paid’ listings.
2. There is no charge for organic listings to be displayed, nor when a link to your site is clicked on (unlike pay-per-click ads).
3. SEO is much more complex than paid search, which is rather more like media buying.
4. SEO is a longer-term play. It doesn’t happen overnight.
5. Search engines like Google, Yahoo and MSN do not reveal how their algorithms work, so SEO is a combination of reverse-engineering, experiments and educated guesswork.
6. Google alone has more than 200 'ranking factors'. Some factors are more important that others.
7. People love to search, and when they do they are about twice as likely to click on an organic result as a pay-per-click ad.
8. Search is demand driven. People are 'active' rather than 'passive' when they search. Accordingly searchers looking for products or services have a high propensity to convert (if they find relevant pages).
9. You don't have to be number one in Google to do well. Users that drill further down into the search engine results may be a) looking for something specific, b) further along the purchase path, and b) more committed to the buy.
10. In the UK last year businesses doubled their investment into SEO.
http://www.inriwebsolutions.co...
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2. There is no charge for organic listings to be displayed, nor when a link to your site is clicked on (unlike pay-per-click ads).
3. SEO is much more complex than paid search, which is rather more like media buying.
4. SEO is a longer-term play. It doesn’t happen overnight.
5. Search engines like Google, Yahoo and MSN do not reveal how their algorithms work, so SEO is a combination of reverse-engineering, experiments and educated guesswork.
6. Google alone has more than 200 'ranking factors'. Some factors are more important that others.
7. People love to search, and when they do they are about twice as likely to click on an organic result as a pay-per-click ad.
8. Search is demand driven. People are 'active' rather than 'passive' when they search. Accordingly searchers looking for products or services have a high propensity to convert (if they find relevant pages).
9. You don't have to be number one in Google to do well. Users that drill further down into the search engine results may be a) looking for something specific, b) further along the purchase path, and b) more committed to the buy.
10. In the UK last year businesses doubled their investment into SEO.
http://www.inriwebsolutions.co...
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