Kelly's Reviews > The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited by Michael E. Gerber
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Apr 23, 10


I have had this book on my shelves for a long time. I have always meant to read it, but I just haven't. I have to say I was pleasantly surprised with how good the fundamental concepts of this book were. There is a lot of touchy feely stuff that didn't necessarily appeal to me, but it wasn't without value. At the end of the day, this book helps a potential entrepreneur to avoid a doomed venture as a result of an "entrepreneurial seizure." Moreover, it helps one to think through what it means to start a venture and to guide it successfully to the point that it meets one's "strategic objective." Good, good book.
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