Marilyn's Reviews > Call of the Mall: The Geography of Shopping

Call of the Mall by Paco Underhill
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's review
Apr 22, 2010

really liked it
Read in April, 2010

If you've ever wondered why the shoes are usually across from cosmetics in a department store or or why no one ever stops at the shops nearest the mall entrance or what percentage of people leave the concession line in a theater without buying anything, this is the book for you. Interesting statistics, observations and opinions.

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