Rebecca's review
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
I'm actually amazed I didn't just walk away from this book after Part 1. Of course, I only read the section headers, tables, and graphs after that, and feel that they together were probably more interesting than the book itself.
It just didn't click for me.
It just didn't click for me.
