E's Reviews > Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop by Adam L. Penenberg
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Apr 19, 2010

it was amazing

Intriguing guide on how to use the Web’s amazing viral potential

In 2000, the “Naked Scientists,” a group of Cambridge University physicians and researchers who popularize science, satirically described the viral path of an odd growth industry: Elvis Presley impersonation. At that time, more than 85,000 Elvis impersonators actively performed around the world, “compared to only 170 in 1977 when Elvis died.” The Naked Scientists jovially argued that, at that rate of growth, “by 2019, Elvis impersonators will make up a third of the world’s population.” Of course, this is deliberately ridiculous, but “viral growth” is not. Just note the astounding expansion of such Internet juggernauts as YouTube, Google, Ning and Facebook. Indeed, based on Facebook’s remarkable current popularity, it is not inconceivable that everyone on the globe with an Internet connection could be a Facebook member in 30 years. What accounts for such incredible growth? If you want an answer to that question, getAbstract recommends Adam L. Penenberg’s absorbing and detailed (perhaps too detailed) book. He examines this timely subject with a focus on the Web’s ability to foster sites that are social trendsetters and economic powerhouses.

To learn more about this book, check out the following Web page: http://www.getabstract.com/summary/13...

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Comments (showing 1-2 of 2) (2 new)

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message 1: by Peter (new)

Peter The book is ok. If you read this thinking that you are going to get real insights on how and why things go viral, you're not. The reason that I gave it 3 stars and not less is because despite this, the book is still pretty interesting and entertaining. Just don't think you're going to come out the other end with a deeper understanding of virality.
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message 2: by Peter (new)

Peter I really liked this book! Thanks Cat Spraying No More Review | The DIY Smart Saw review

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