Saellys's review
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille
Saellys's review
rating:
bookshelves: neverfinished, nonfiction, pseudoscience
status: Read in September, 2008
rating:
bookshelves: neverfinished, nonfiction, pseudoscience
status: Read in September, 2008
Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don't need.
In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women a mere reflection of that. Nevermind that the French language was invented before knowledge of the moon's reflective properties was widespread, or that feminine and masculine words are almost completely arbitrary (please, Dr. Rapaille, analyze the reasoning behind doors being feminine!).
It's arrogant, it's baseless, it's marketed as psychological nonfiction when it's really a load of crap. I doubt I'll even bother finishing it.
In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women a mere reflection of that. Nevermind that the French language was invented before knowledge of the moon's reflective properties was widespread, or that feminine and masculine words are almost completely arbitrary (please, Dr. Rapaille, analyze the reasoning behind doors being feminine!).
It's arrogant, it's baseless, it's marketed as psychological nonfiction when it's really a load of crap. I doubt I'll even bother finishing it.
