Lizzie's review
Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
The info in this book is a little frightening, but definitely good to know! Because we live in a world with so many choices, there are things we need to do on auto pilot. And there are so many ways in which we are open to being influenced (or manipulated) by people who know what they're doing. And advertising, marketing, and sales people do know what they're doing--at least the successful ones.
I think this book should be required reading for everyone.
I think this book should be required reading for everyone.
