Jordan Castillo Price's Reviews > The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails

The Collapse of Distinction by Scott McKain
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Apr 14, 10

Read in April, 2010

This book encouraged a mental shift from, "How can I sell more stuff?" to "How can I make my product more distinctive?" I've never thought about it in those terms specifically, and the arguments for doing so were compelling. The book practices its "distinction" notion by offering a free audio and ebook for download. (I won't be doing so since I've borrowed the book from the library and it doesn't seem ethical. Still, it's cool there's that option.)

Each chapter is followed by an extensive review of the chapter in outline form. I didn't find it helpful but I suspect others might. Again, I was impressed that the book itself was pushing boundaries by including the outlines.

My only criticism is that I think there was a bit too much time given to discounting the book Good to Great.
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