Lain's review
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
The best way to make customers talk about your company and products is to give them something to talk about. Seems like common sense, right? But according to Seth Godin, few businesses take the simple steps needed to bring their products to the front of the pack.
In this collection of short essays, or "riffs," as he calls them, author Godin tells you how and why to revamp your product development cycle and marketing efforts to highlight your company's "remarkable" aspects. A must-read for any entrepreneur looking to be the next new thing.
In this collection of short essays, or "riffs," as he calls them, author Godin tells you how and why to revamp your product development cycle and marketing efforts to highlight your company's "remarkable" aspects. A must-read for any entrepreneur looking to be the next new thing.
