Chantel's Reviews > Versatile Selling: Adapting Your Style so Customers Say "Yes!"

Versatile Selling by Larry Wilson
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's review
Apr 08, 10

This is an amazing book for anyone in sales. It separates people into 4 categories, "drivers," "analyticals," "expressives," & "amiables." It explains how to tailor your presentation to each of the four. It's not about changing yourself or that any one group is better than the other, it's simply a way to observe physical actions, which let you know who you're dealing with, and the adjust your presentation to fit their style.

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