John's review
Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity by Anne Elizabeth Moore
A great idea for a book, but overall, I found this investigation of hip marketing techniques and their destructive effect on the underground quite awkwardly executed and often just plain banal. It has little in the way of valuable insight on the intersection between art, politics, commerce and advertising. It's also full of wild inaccuracies, assumptions and generalizations about the value of the counter-culture in general. Do independent labels have more "integrity" than major corporations? What makes indie and punk art and music so much more precious than corporations shilling their products? You won't get an answer here. I could go on and on. Best thing about it for me: it's a quick read.
