Gene Babon's Reviews > Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

Six Pixels of Separation by Mitch Joel
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's review
May 15, 10

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bookshelves: strategy
Read in March, 2010

"The new economy is driven by your time vested -- and not by your money invested." Six Pixels of Separation shows you how to become your own media channel and capitalize on making the new economy work for you.

The premise of Six Pixels is to show you how to build your circle of influence via digital channels by adding value to your community and helping others get what they want.

One vehicle to help you accomplish this is to start and maintain a blog. A blog should be one communication component designed to help your business accomplish what should be a simple calling: to provide new and compelling products and services that customers want to buy.

The author provides several tools to help you start and manage your media channel. These include Your Personal Brand Questionnaire and a Personal Brand Audit. Bottom line: the biggest lesson you should apply to your online endeavors is to Do One Thing Great. If you don't, you may be susceptible to Digital Darwinism. Evolution or extinction? It's your call.

Six Pixels is a solid entry level primer for taking your business into the digital economy. If you'd like additional information on this topic, check out Trust Agents which is a little edgier and a bit more challenging.

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