Eric_W's Reviews > The Selling of the President

The Selling of the President by Joe McGinniss
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's review
Mar 20, 10

bookshelves: current-affairs, biography-memoir
Read in January, 1971

I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I suspect it would be equally valid today.
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