Emma's Reviews > Zag: The #1 Strategy of High-Performance Brands

Zag by Marty Neumeier
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Mar 19, 10

bookshelves: biz-marketing-money
Read in March, 2010

I love this little book on branding. It's all po-mo with the graphics and illustrations and text going in all different directions and no margins. Normally I dislike that sort of thing, but he pulls it off. And it has a great summary of what branding is.
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