Tamara's Reviews > Hot Text Web Writing That Works

Hot Text Web Writing That Works by Jonathan Price
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Mar 18, 10

bookshelves: work, web-content, non-fiction
Read in March, 2010

The first 1/3 of the book provides the same type of advice as Killer Web Content and Letting Go of the Words...Guess it bears repeating.

Notes:

Content should be: passionate, attention-grabbing, interactive, relevant, sticky, persuasive, informative, conversational, open-handed.

Reasons to use the internet: have fun, learn, act, be aware, get close to people.

Make titles/headlines that can survive out of context & that echo what users already know, with a twist.

Within a sentence, put the most important item last.
Within a paragraph, put links at the beginning and end.

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