Bill Florio's Reviews > Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick by Chip Heath
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's review
Feb 28, 2010

it was ok
bookshelves: audible, non-fiction, practical-value
Read from June 27 to July 02, 2010

This book is about making communication interesting and how to make ideas "stick." Unfortunately it also takes a bit of talent.

What results is someone telling you how to make something stick in a way that really doesn't stick. The examples and stories are hit or miss and mostly miss.

They should have given their book to Malcolm Gladwell, or some other journalist with some real world experience and let him re-write it in a way that actually makes you not totally wishing the book would end already.

What I did learn is that while Aesop's fables have endured 2500 years, the adage "Those who can't do teach" will live ever longer.

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