Steven Peterson's Reviews > All American Ads of the 60's

All American Ads of the 60's by Jim Heimann
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Feb 27, 10

Read in February, 2010

This is a companion piece to the volume focusing on ads in the 1950s. In one sense, it's a real blast! Reliving the ads from that decade takes me back to my high school and college years. The volume begins with a (too brief) introduction of two pages. This begins to place the ads in context, but somewhat more detailed treatment would have been welcome.

The heart of the book, of course, is the ads. At the outset are automobile ads, featuring such lines as Cadillac (oh, the fins on the cars from the early 1960s!), Pontiac, Plymouth, Mustang, Studebaker (yes, it was still producing cars in the early 1960s), and the like.

The next section examines Business and Industry. At the start is the IBM Electric typewriter, Burroughs computer (no PCs then!), Bethlehem Steel, Motorola Hi-Fi system, and RCA Victor TV. There is a segment on Entertainment, too. Some of the movies: "The Birds," "Spartacus," and "Romeo and Juliet." Music? The Doors and Led Zeppelin. Fashion and Beauty? Lip-stick, cotton clothing, and Orlon (by DuPont). Food and Beverage ads. . . . Diet Imperial Margarine, Dr. Pepper, 7-Up, Tang, and Libby's cream corn.

Lots of fun reliving the marketing approach and look of the 1960s.
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message 1: by Julia (new)

Julia Sounds like a blast from the past and a fun look!

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